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Harley-Davidson Inc (HOG)

NYSE
Currency in USD
33.27
-0.55(-1.63%)
Closed
After Hours
33.11-0.16(-0.48%)
HOG Scorecard
Full Analysis
Management has been aggressively buying back shares
Fair Value
Day's Range
33.0833.73
52 wk Range
31.2044.16
Key Statistics
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Prev. Close
33.82
Open
33.41
Day's Range
33.08-33.73
52 wk Range
31.2-44.16
Volume
1.36M
Average Volume (3m)
1.7M
1-Year Change
8.34%
Book Value / Share
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Fair Value
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Fair Value Upside
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HOG Scorecardpro icon
Company’s Health
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Fair Value
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Fair Pricepro lock
Upsidepro lock
Price Target
37.61
Upside
+13.04%
Members' Sentiments
Bearish
Bullish
ProTips
Has raised its dividend for 4 consecutive years
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Harley-Davidson Inc Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Harley-Davidson Inc SWOT Analysis


Iconic Brand's Crossroads
Harley-Davidson faces inventory challenges amid fluctuating demand, balancing strong product launches with market saturation concerns
Retail Rollercoaste
Explore Harley-Davidson's 2024 performance: Q1's robust 8.5% YoY growth contrasts with Q2's moderation, prompting strategic shipment reductions
Market Dynamics
Delve into evolving consumer preferences favoring Touring models over Cruisers and Sportsters, and the critical issue of inventory management
Financial Outlook
Analysts suggest potential guidance adjustments, with price targets ranging from $42 to $49, reflecting varied views on Harley-Davidson's prospects
Read full SWOT analysis
HOG Full Pro Research
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Harley-Davidson Inc Earnings Call Summary for Q4/2024

  • Global retail sales down 13%, with 23% decline in EMEA; U.S. sales relatively stable at -1%, supported by touring segment growth
  • Consolidated revenue fell 26%, operating income dropped 49% to $106M; EPS down 34% YoY to $0.91
  • Company revises 2024 outlook: retail/wholesale units 149-153K, revenue -14-16%, operating margin 7.5-8.5%
  • Strategic focus on 20% dealer inventory reduction, cost management; targeting 15% operating income margin by end of 2025
  • LiveWire holds 69% U.S. EV market share; plans product announcement at EICMA in November
Last Updated: 25/10/2024, 08:50 am
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Compare HOG to Peers and Sector

Metrics to compare
HOG
Peers
Sector
Relationship
P/E Ratio
7.1x2.7x10.7x
PEG Ratio
−0.70−0.160.02
Price/Book
1.2x0.8x1.4x
Price / LTM Sales
0.8x0.6x0.9x
Upside (Analyst Target)
15.3%12.9%20.6%
Fair Value Upside
Unlock42.3%6.6%Unlock

Analysts' Recommendations

6 Buy
10 Hold
0 Sell
Ratings:
9 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 37.61

(+13.05% Upside)

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 4.45
Dividend Yield
2.07%
Industry Median 1.37%
Annualised payout
0.6900
Paid quarterly
5-Years Growth
-14.51%
Growth Streak

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FAQ

What Is the Harley-Davidson (HOG) Stock Price Today?

The Harley-Davidson stock price today is 33.27

What Stock Exchange Does Harley-Davidson Trade On?

Harley-Davidson is listed and trades on the NYSE stock exchange.

What Is the Stock Symbol for Harley-Davidson?

The stock symbol for Harley-Davidson is "HOG."

Does Harley-Davidson Pay Dividends? What’s The Current Dividend Yield?

The Harley-Davidson dividend yield is 2.07%.

What Is the Harley-Davidson Market Cap?

As of today, Harley-Davidson market cap is 4.24B.

What is Harley-Davidson Earnings Per Share?

The Harley-Davidson EPS is 4.45.

What Is the Next Harley-Davidson Earnings Date?

Harley-Davidson will release its next earnings report on 03 Feb 2025.

From a Technical Analysis Perspective, Is HOG a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
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