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WH Smith PLC (SMWH)
Track the WHSmith share price today and view real-time SMWH share price data, including charts, technicals, and key financials. View the SMWH premarket stock price ahead of the market session or assess the after hours quote. Explore SMWH stock price movements, trading volume, and market activity across the LON exchange.
What Is the WHSmith Stock Price Today?
The WHSmith stock price today is 670.0.
What Is the Stock Symbol for WHSmith?
The stock symbol for WHSmith is ""SMWH.""
What Stock Exchange Does WHSmith Trade On?
WHSmith is listed and trades on the London stock exchange.
Is WHSmith a Good Stock to Buy?
Determining whether WHSmith or any stock is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the SMWH quote. (ISIN: GB00B2PDGW16)
What Is the WHSmith Stock Price Today?
The WHSmith stock price today is 670.0.
What Is the Stock Symbol for WHSmith?
The stock symbol for WHSmith is ""SMWH.""
What Stock Exchange Does WHSmith Trade On?
WHSmith is listed and trades on the London stock exchange.
Is WHSmith a Good Stock to Buy?
Determining whether WHSmith or any stock is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the SMWH quote. (ISIN: GB00B2PDGW16)
Currency in GBP
670.0
-0.5(-0.07%)
Closed·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
665.0
686.0
52 wk Range
9.0
1,178.0
SMWH is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
665.0686.0
52 wk Range
9.01,178.0
Key Statistics
Edit
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Fair Value
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UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(2.58%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Book Value / Share
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(2.58%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Book Value / Share
SMWH Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Price Target
708.4
Upside
+5.73%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
High shareholder yield
- Wh Smith receives Investment Bank Analyst Rating Update
- Investing.com
Pro - WH Smith appoints Leo Quinn as Executive Chairman
- Investing.com
- WH Smith appoints Leo Quinn as Executive Chairman
- Investing.com
- Wh Smith receives Investment Bank Analyst Rating Update
- Investing.com
Pro - Wh Smith receives Investment Bank Analyst Rating Update
- Investing.com
Pro
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Sell
Technical Indicators
Sell
Moving Averages
Sell
WH Smith PLC Company Profile
WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The company is also involved in International Travel Retail, UK Travel Retail, and North America. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.
WH Smith PLC Earnings Call Summary for H2/2025
- WH Smith reported 5% revenue growth to £1.6B but a 6% decline in headline trading profit to £159M, triggering a 5.4% stock price drop amid investor concerns over margins and debt.
- The company completed its transition to a pure-play travel retailer, with health and beauty category achieving 20% growth despite profitability challenges in North America.
- Management forecasts mid-single-digit revenue growth with regional targets: 3-5% in UK, 6-8% in North America, and 4-6% in Rest of World markets.
- North American margins are projected to improve from 4% to 7-8%, with executives emphasizing a disciplined approach to store openings and capital allocation.
- Interim CEO Andrew Harrison stated 'Our strategy is clear, our foundations are strong,' as the company addresses challenges including margin pressures and high debt levels (£390M).
Last Updated: 19/12/2025, 09:08 pm
Read Full TranscriptCompare SMWH to Peers and Sector
Metrics to compare | SMWH | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipSMWHPeersSector | |
|---|---|---|---|---|
P/E Ratio | −27.0x | 11.9x | 11.2x | |
PEG Ratio | 0.07 | 0.06 | 0.02 | |
Price/Book | 5.3x | 2.6x | 1.4x | |
Price / LTM Sales | 0.5x | 0.4x | 1.0x | |
Upside (Analyst Target) | 1.5% | 19.4% | 22.3% | |
Fair Value Upside | Unlock | 24.6% | 9.8% | Unlock |
Analyst Ratings
5 Buy
6 Hold
0 Sell
Ratings:
11 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 708.4
(+5.73% Upside)
Earnings
Latest Release
Dec 19, 2025
EPS / Forecast
-- / 0.6024
Revenue / Forecast
-- / 826.08M
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FAQ
What Is the WHSmith (SMWH) Stock Price Today?
The WHSmith stock price today is 670.0 GBP.
What Stock Exchange Does WHSmith Trade On?
WHSmith is listed and trades on the London Stock Exchange.
What Is the Stock Symbol for WHSmith?
The stock symbol for WHSmith is "SMWH."
Does WHSmith Pay Dividends? What’s The Current Dividend Yield?
The WHSmith dividend yield is 2.58%.
What Is the WHSmith Market Cap?
As of today, WHSmith market cap is 835.46M GBP.
What Is WHSmith's Earnings Per Share (TTM)?
The WHSmith EPS (TTM) is -0.2.
When Is the Next WHSmith Earnings Date?
WHSmith will release its next earnings report on 29/04/2026.
From a Technical Analysis Perspective, Is SMWH a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Many Times Has WHSmith Stock Split?
WHSmith has split 2 times.
How Many Employees Does WHSmith Have?
WHSmith has 9290 employees.
What is the current trading status of WHSmith (SMWH)?
As of 26/02/2026, WHSmith (SMWH) is trading at a price of 670.0 GBP, with a previous close of 670.0 GBP. The stock has fluctuated within a day range of 665.0 GBP to 686.0 GBP, while its 52-week range spans from 9.0 GBP to 1,178.0 GBP.
What Is WHSmith (SMWH) Price Target According to Analysts?
The average 12-month price target for WHSmith is 708.4 GBP, with a high estimate of 820 GBP and a low estimate of 600 GBP. 5 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +5.73% Upside potential.
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Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
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