Ulta Beauty, Inc. (Ulta Beauty) conducts its business as a specialty beauty retailer. The Company operates specialty retail stores, which are engaged in selling cosmetics, fragrance, haircare and skincare products, and related accessories and services. The stores also feature full-service salons. Its stores, e-commerce Website, and mobile applications offer approximately 25,000 products across various categories and price points, including Ulta Beauty's own private label and the Ulta Beauty Collection. Ulta Beauty offers a portfolio across six categories: cosmetics; haircare products and styling tools; skincare; fragrance and bath; services; and accessories and other. The Company also provides private-label and co-branded credit card programs, loyalty programs, and gift cards. It offers a full range of beauty services in its stores, focusing on hair, makeup, brow, and skin services. The Company operates approximately 1,355 stores across 50 states.