Animoca Brands Corporation Ltd subsidiary Quidd has inked a multi-year partnership with Newcastle United, becoming the club’s first official digital collectible partner.
Quidd will offer Newcastle United trade collections of officially licensed digital trading cards, digital video moments and digital memorabilia.
Set to debut on March 28, 2024, at 2 pm GMT, the initial release from this partnership will be a series of limited-edition digital trading cards of Newcastle United, created in collaboration with Leaf, a prominent sports trading card company.
Featuring more than 200 unique player cards, these will be available on the Quidd marketplace starting at £0.79 for a pack of three.
Ideal partner for global expansion
“Quidd is the ideal partner for our first-ever, officially licensed, digital collection,” Newcastle United chief commercial officer Peter Silverstone said.
“As Newcastle United’s fanbase expands globally, it is important we find new, and innovative, ways to build strong connections with club supporters wherever they are, and across a variety of different platforms.
“This innovative partnership with Quidd will allow us to reach, and engage, club supporters through an exciting digital collection which will augment our much-anticipated future retail offering.”
Quidd CEO Michael Bramlage said the company was thrilled to partner with Newcastle United as the marketplace made forays into the world of sports collectibles.
“The collecting of football stickers and cards is deeply embedded in football culture,” Bramlage said.
“In the same way that the Internet, mobile devices and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience.
“Our partnership with Newcastle United will showcase the unique capabilities of digital collectibles as an easy, fast, and fun way to collect, updating a long-cherished hobby for the modern age.”