DeLorean Motor Company — famous for its iconic sports cars — has announced a new partnership with Animoca Brands Corporation Ltd's Motorverse, a leading ecosystem for Web3 motorsports, digital vehicles and racing games.
The collaboration aims to merge over 40 years of DeLorean's automotive legacy with cutting-edge digital motorsport technology.
Will Griffiths, General Manager of Motorverse, expressed enthusiasm about the partnership, stating: "We are thrilled to announce our partnership with DeLorean Motor Company. Its commitment to precision engineering and luxury aligns perfectly with our mission to offer the Motorverse community the best possible gaming and motorsport experiences powered by Web3 technology."
Evan Kuhn, President of DeLorean Labs, shared similar excitement: "We could not be more excited to have partnered with Motorverse, a cutting-edge Web3 innovator that will revolutionise digital racing games and motorsports through a community-building approach. There is tremendous symmetry between Animoca Brands’ model and the paradigm-shifting initiatives we are pursuing at DeLorean."
The partnership will see DeLorean’s iconic DMC-12 sports car featured as a limited-edition NFT collection in select Motorverse Web3 gaming titles, further blending automotive history with emerging digital experiences.
For over 40 years, DeLorean has been a symbol of innovation in the automotive world, with the DMC-12 becoming a cultural icon. The company is now focused on writing its next chapter by combining its rebellious spirit with future-forward technology.