OSAKA - Panasonic (OTC:PCRFY) Entertainment & Communication Co., Ltd., the electronics giant known for its consumer products, has entered into a collaboration with Amazon.com (NASDAQ:AMZN) Services LLC to incorporate the Fire TV operating system into its upcoming smart television models. This partnership aims to deliver a tailored viewing experience with high-quality image and sound, catering to the individual preferences of each family member.
The new Panasonic smart TVs will feature an interface that brings together streaming services, applications, live channels, and personalized recommendations on a single home screen. This integration is designed to enhance content discovery and enjoyment, reflecting the changing role of televisions in the modern household where they are used for a diverse range of activities beyond traditional broadcasts.
Panasonic plans to leverage its expertise in image and sound technology, along with its software development skills, to create a seamless experience for users. The company's goal is to provide stress-free interactions with content that fits the viewer's lifestyle and viewing environment, along with immersive visual experiences and connectivity across various devices and platforms.
Starting in 2024, Panasonic will introduce a new line of products featuring Fire TV as its operating system. These will include technologies such as content-adaptive image quality and improved operability. The collaboration with Amazon aims to strengthen the product offerings and experiential value of Panasonic's home televisions.
Daniel Rausch, vice president for Alexa and Fire TV at Amazon, expressed excitement about the collaboration, highlighting the combination of Fire TV's personalized streaming experience and Alexa with Panasonic's smart TVs. Akira Toyoshima, CEO of Panasonic Entertainment & Communication, also emphasized the partnership's significance in providing "excitement and comfort" through entertainment and communication, enriching customers' lives.
This article is based on a press release statement from Panasonic Corporation of North America.
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