🧐 ProPicks AI October update is out now! See which stocks made the listPick Stocks with AI

Motor racing-McLaren extend F1 partnership with Coca Cola

Published 16/03/2019, 05:33 pm
© Reuters.  Motor racing-McLaren extend F1 partnership with Coca Cola

MELBOURNE, March 16 (Reuters) - Former champions McLaren have extended a partnership with Coca Cola after agreeing a short-term deal last year, the British-based Formula One team announced on Saturday.

The deal with will be used to promote multiple Coca Cola drinks brands through the 21-race season that starts in Australia on Sunday.

No financial details were given.

"There was a positive reaction to our 2018 debut as partners on the Formula One track and I'm looking forward to us exploring the full potential of this partnership over the coming season," said McLaren Racing chief executive Zak Brown.

Last season's partnership covered the last three races of 2018 in the United States, Brazil and Abu Dhabi and was the first time the soft drinks company's brand had appeared on a Formula One car.

McLaren have a new driver lineup for 2019 with Spaniard Carlos Sainz and 19-year-old British rookie Lando Norris. Sixth overall last year, the team have not won a race since 2012.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.