Shares in HubSpot (NYSE:HUBS) jumped 9% Tuesday after CNBC’s David Faber said reports from earlier this morning that Alphabet (NASDAQ:GOOGL) is in talks to buy the marketing software firm are “true.”
According to Faber, the offer would be for an all-stock deal.
"There have been many reports about HubSpot being in conversations with Google," Faber said. "My understanding is absolutely true, all-stock deal for Alphabet to acquire HubSpot."
The news comes after Bloomberg reported earlier in the month that Google was progressing in talks to acquire HubSpot.
Talks are ongoing and no final agreement has been reached yet.