SPORTPASS, the fan engagement and gaming platform subsidiary of Animoca Brands Corporation Ltd, is collaborating with the Professional Triathletes Organisation (PTO) to transform the fan experience for triathlon and endurance sports that leverages Web3 and blockchain technology.
This framework arrangement seeks to redefine the way professionals, fans and amateur athletes engage with endurance sports, offering tokenized rankings, dynamic incentives, gamification, content and rewards across digital and ‘in real life’.
It started at the newly announced T100 Triathlon World Tour, which began in Miami on March 9 and will continue in Singapore, San Francisco, London, Las Vegas and Dubai.
Shared vision
With a shared vision of enhancing the triathlon and endurance sports community, the PTO and SPORTPASS will leverage on-chain data and Web3 technology to introduce a level of digital ownership and engagement that can span lifetime engagement with the sport.
"We are excited to collaborate with Animoca Brands’ subsidiary SPORTPASS to introduce this innovative platform that will transform the landscape of triathlon and endurance sports," said Professional Triathletes Organisation CEO Sam Renouf.
"In combination with our T100 Triathlon World Tour, which represents the pinnacle of long-distance triathlon, we’re elevating professional triathlon on the global sporting stage with cutting-edge technology that will disrupt how sports engage with both athletes and fans."
Athlete ranking system
Utilising a unique tokenized athlete ranking system, T100 participants will receive accolades and rewards, driving motivation and recognition within the community.
In addition to enhancing fan engagement, the new experience platform will also offer ticketing services to allow fans to access exclusive events and competitions.
Through strategic partnerships and innovative solutions, SPORTPASS and the PTO will work to enhance the accessibility and inclusivity of triathlon and endurance sports worldwide.
Powering participation
SPORTPASS CEO Jordan Fogarty said: "We are thrilled with this opportunity to reimagine how technology can power participation and sporting engagement, from both a professional and amateur lens.
"We have a unique vision for the impact that working with PTO can have across endurance sports and their fan experiences.”
The new platform will be rolled out during the initial season of the T100 Triathlon World Tour and will be available initially to professional athletes and later scaled up to amateur athletes and fans.