Animoca Brands Corporation Ltd subsidiary SPORTPASS is collaborating with Queens Park Rangers Football Club (QPR) to bring together the passion of football fandom with the innovative features of SPORTPASS.
QPR fans now have a unique and immersive way to connect with their favourite club at the newly launched games portal (https://games.qpr.co.uk).
SPORTPASS introduces an exclusive suite of features for QPR fans, including access to gaming experiences, in-game collectibles, real-life prizes, tournaments and more. The partnership seamlessly merges the excitement of live football, the rich culture surrounding the sport and the thrill of digital gaming to create a compelling fan engagement experience.
Unique turf collectibles
The new games portal, launched today, offers 200 handcrafted 1-of-1 unique turf collectibles from Loftus Road Stadium, celebrating the moments played on the QPR home field in the 2013-2023 seasons.
Each unique moment in this series includes a physical block of turf from the stadium and both a physical and digital player memory card. These virtual and physical items can be linked by scanning a QR code on each physical turf collectible.
Queens Park Rangers' dedication to digital innovation led it to collaborate with SPORTPASS in order to enhance the fan experience for supporters of the popular football club. As a subsidiary of Animoca Brands, SPORTPASS is at the forefront of revolutionising digital experiences in the sports and entertainment industry.
Queens Park Rangers Football Club commercial director Euan Inglis said: "We are thrilled to announce our collaboration with Web3 pioneers SPORTPASS and Animoca Brands to launch our gamification offerings.
"Leveraging the digital ecosystem is vital for broadening the QPR brand and introducing fresh avenues for fans to connect with the club. This partnership signifies a significant stride forward in diversifying our array of digital experiences, providing fans with innovative ways to engage with QPR."
SPORTPASS CEO Jordan Fogarty said: "SPORTPASS is dedicated to pushing the boundaries of fan engagement and our collaboration with Queens Park Rangers is a testament to that commitment.
"By bringing together the passion of football with the innovation of our platform, we aim to deliver a truly immersive experience for QPR fans. We look forward to redefining the sports entertainment landscape together."