🔥 Premium AI-powered Stock Picks from InvestingPro Now up to 50% OffCLAIM SALE

Twitter blames Musk, weak ad market for drop in revenue

Published 22/07/2022, 10:05 pm
© Reuters. FILE PHOTO: Printed Twitter logos are seen in this picture illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
TWTR
-

(Reuters) -Twitter Inc on Friday blamed its ongoing battle to close its $44-billion acquisition by Elon Musk and a weakening digital advertising market for a surprise fall in quarterly revenue.

The results come as Twitter (NYSE:TWTR) has sued Musk for dropping his offer to buy the company, and is now preparing for a legal showdown in a trial set to begin in October. The deal uncertainty has worried Twitter's advertisers and caused chaos inside the company.

Advertising revenue rose just 2% to $1.08 billion, missing Wall Street expectations of $1.22 billion, according to Refinitiv IBES data.

Total second-quarter revenue, which also includes revenue from subscriptions, was $1.18 billion, compared with $1.19 billion a year earlier. Analysts were expecting $1.32 billion.

Twitter shares were down 3% in trading before the bell.

Twitter said its net loss was $270 million, or 35 cents per share, down from a profit of $65.6 million, or 8 cents per share, a year earlier.

Its adjusted 8-cent loss missed expectations for a 14-cent adjusted profit.

On Thursday, Snapchat parent Snap Inc (NYSE:SNAP) posted weak results and declined to make a forecast, citing "incredibly challenging" conditions as advertisers cut back on spending.

Twitter and its peers, including Snap and Alphabet (NASDAQ:GOOGL), saw an uptick in revenue last year as brands spent heavily on advertising online, eyeing a recovery from the pandemic.

© Reuters. FILE PHOTO: Printed Twitter logos are seen in this picture illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

But inflation pressures and fears of a recession this year have forced brands to rethink their marketing budgets.

At the same time, Gen-Z favorite TikTok and tech giant Apple Inc (NASDAQ:AAPL), which gives users the choice to opt out of data tracking, are grabbing market share in the digital ad space.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.