Investing.com -- Roku (NASDAQ:ROKU) shares climbed 3% following the company's announcement that it surpassed 90 million streaming households in the first week of January 2025. This achievement underscores the platform's dominance as streaming becomes the preferred method of television consumption in North America.
The company, which has been the top-selling TV operating system in the U.S., Canada, and Mexico, attributes its success to its extensive scale and commitment to simplifying the streaming experience. Roku's Founder and CEO, Anthony Wood, highlighted the platform's industry-leading engagement levels and the company's focus on enhancing the streamer's journey.
In its press release, Roku detailed several achievements and innovations that have contributed to its growth. Celebrating 10 years of the Roku TV program and 15 years since the launch of its first streaming device, Roku has sold millions of units worldwide. The company prides itself on delivering a high-quality viewing experience through an intuitive interface and continuous feature enhancements, such as the recent introduction of Backdrops and Roku Smart Picture.
Moreover, Roku's platform business, which includes advertising and subscriptions, is bolstered by the Roku Experience on its devices. The Roku Channel, a top 10 streaming service in the U.S., has experienced over 80% YoY growth, offering customers a vast content library with over 500 free live linear channels, premium exclusive content, and thousands of free on-demand options.
Roku's platform has also become a favorite among advertisers due to its leading position in TV access and unique advertising experiences like Roku City and the Sports Zone. Additionally, streaming services benefit from the ability to promote subscriptions on the Roku platform, and Roku Pay offers a simplified subscription management process for users.
The company's stock movement reflects investor confidence in Roku's continued expansion and innovation in the streaming industry. However, the press release did not include a direct analyst quote for this news event.
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