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Meta vs. Apple: Zuckerberg Unimpressed by Vision Pro

Published 09/06/2023, 03:55 pm
Updated 09/06/2023, 03:55 pm
© Reuters.

Investing.com - Mark Zuckerberg, CEO of Meta Platforms Inc (NASDAQ:META), recently shared his thoughts on Apple Inc (NASDAQ:AAPL)'s AAPL Vision Pro mixed reality headset during a company-wide meeting with Meta employees. He expressed that the device lacks any significant technological advancements that haven't already been considered for their own more affordable product.

Zuckerberg discussed the differences between Apple's Vision Pro and Meta's upcoming Quest 3 headset, which is priced at $499 compared to the $3,499 price tag of the former. He emphasized how these distinctions highlight divergent values and visions between both companies. According to him, making products accessible and affordable to everyone is a core aspect of what they do at Meta.

Despite initial concerns surrounding Apple’s announcement, Zuckerberg remained confident in his vision for the future of interactive experiences through devices like the Quest series. In contrast to what he perceives as a solitary approach taken by Apple, he envisions an emphasis on physical engagement and collaborative experiences powered by virtual reality technology.

Analysts have been debating whether or not Cupertino-based tech giant Apple can generate as much excitement around its new headset as it did during iPhone releases in years past. While early reviews from those who've tested prototype versions of the Vision Pro have been mostly positive, there are concerns about its weight and cost due to featuring an aluminum alloy frame instead of lightweight plastic materials found in headsets like Meta's Quest 3.

As competition continues within this space, it remains crucial for both companies to make strides towards innovative solutions while keeping user experience central in their design process.

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