🎈 Up Big Today: Find today's biggest gainers (some over 50%!) with our free screenerTry Stock Screener

Intel outlines strategy to dominate AI market with new chip

EditorRachael Rajan
Published 20/09/2023, 05:34 am
© Reuters
INTC
-
MSFT
-
NVDA
-

Intel (NASDAQ:INTC), the renowned chip manufacturer, is setting its sights on the rapidly growing Artificial Intelligence (AI) market. The company announced its strategic plan on Tuesday, aiming to position itself as a key player in the development of AI-enabled personal computers. This vision aligns with forecasts from executives at Dell Technologies (NYSE:DELL) and HP Inc (NYSE:HPQ)., who anticipate the arrival of AI-integrated laptops by 2024.

During a recent developer event in San Jose, Intel's CEO Pat Gelsinger unveiled plans for "the AI PC." This concept is intended to foster widespread adoption of AI technology. At the heart of this initiative is the Intel Core Ultra processor, code-named Meter Lake, which is expected to start shipping on December 14th. The new processor will be Intel’s first to include an integrated neutral processing unit designed for power-efficient AI acceleration and local inference.

The competition for providing chips for large language model development and AI inference is intensifying. Nvidia (NASDAQ:NVDA) has carved out a solid position in the market with its graphics processing units (GPUs) used in data centers for creating AI models. However, both Intel and Arm, which recently went public, are seeking opportunities with central processing units (CPUs). These CPUs could potentially run AI inference applications on laptops and mobile devices, a market segment that Nvidia's high-end GPUs can't cater to due to their size and cost.

The incorporation of local AI capabilities into laptops could lead to a significant transformation in the personal computer industry. It would allow consumers to use generative AI applications locally without the need for a cloud connection. Gelsinger expects this shift to be a major milestone in technological innovation. He sees these new PCs running software like Microsoft (NASDAQ:MSFT)'s Copilot to handle AI tasks for personal productivity applications among others.

In addition to its plans for AI-integrated PCs, Intel also revealed its intention to build a large AI supercomputer. This machine would be constructed on Intel Xeon processors and Intel Gaudi2 AI hardware accelerators. Stability.AI, a large language model, is projected to be the anchor customer for this supercomputer.

Despite these ambitious plans, Intel's shares experienced a 4.4% drop on Tuesday.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.