NEW YORK - BlackRock (NYSE:BLK), the world's largest asset manager, has initiated a television advertising campaign for its iShares Bitcoin Trust (IBIT), specifically aiming to attract affluent baby boomers.
The initiative by BlackRock comes as part of a growing movement among established financial institutions to incorporate Bitcoin into their product offerings. Notably, firms like Ark Invest, VanEck, and Grayscale have also been promoting their Bitcoin ETFs, signaling a significant shift towards mainstream acceptance of digital assets.
The advertising strategies of these key players are not just about attracting a new segment of investors but are also seen as a way to influence investor sentiment more broadly. As these firms compete for a share of the market, they are focusing on the potential of Bitcoin to complement traditional investments, a message that is particularly tailored to appeal to the more conservative investment approach often favored by baby boomers.
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