Investing.com - Apple Inc (NASDAQ:AAPL) ambitious venture into the world of mixed-reality wearables has hit a snag. The company is reportedly scaling back its production goals for the highly-anticipated Vision Pro headset, an upcoming high-end device that blends reality with virtual elements.
The adjustment in manufacturing plans comes as Apple grapples with challenges associated with creating this intricate device. As per recent reports by Financial Times, the tech giant now intends to manufacture less than half a million units of the $3,499 Vision Pro devices next year. Moreover, prospects for launching a budget-friendly variant have been deferred.
In addition to these developments, anonymous insiders from two Chinese component suppliers of Vision Pro highlighted further reductions in order numbers from Apple. These sources indicated that Apple requested just enough parts for about 130k-150k units during the initial year.
This marks a significant departure from their earlier internal sales objective which aimed at selling one million units within the first twelve months following release. However, when approached regarding these claims surrounding Vision Pro’s production and sales targets, both Apple and Luxshare - who are responsible for assembling each unit - chose not to comment on it.