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Apple suspends work on high-end headset, the Information reports

Published 19/06/2024, 07:17 am
© Reuters.

Investing.com - Apple Inc (NASDAQ:AAPL) has suspended work on its next iteration of the high-end Vision headset, the Information reported on Tuesday, citing an employee at a manufacturer that makes key components for the Vision Pro.

This decision follows concerns raised by analysts and supply chain partners about the slowing sales of the $3,500 device.

However, Apple isn't completely abandoning its Vision line. Instead, the company is pivoting its focus towards the development of a more budget-friendly Vision product that offers fewer features. This more cost-effective model is expected to hit the market by the end of 2025, as per individuals involved in the supply chain and manufacturing of the headsets.

The original plan for Apple's Vision line was to offer two distinct models, mirroring the standard and Pro versions of the iPhone. This strategy was shared by individuals involved in the supply chain and former Apple employees who had worked on the devices.

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Despite the halt in progress on the high-end Vision headset, the company still aims to bolster the sales of the existing $3,500 device. To achieve this, Apple plans to introduce the Vision Pro in eight new countries, including China and Japan.

Earlier this month, Apple's annual developer conference saw the unveiling of its long-awaited AI strategy and the announcement of a partnership with OpenAI, the creator of ChatGPT. The event also spurred an increase in Apple's shares, which have now risen over 11% this year.

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