GAMEE, a subsidiary of Animoca Brands Corporation Ltd and a leader in high-engagement Web3 gaming, has unveiled the GAMEE AdNetwork, a community-owned tokenised advertising platform powered by the GAMEE Token (GMEE).
Transforming digital advertising
Designed to transform the digital advertising landscape, the platform leverages GAMEE's extensive reach of over 100 million registered users and 2 billion monthly impressions.
This launch marks a significant evolution for the GMEE token, transitioning it from a play-and-earn mechanism to the cornerstone of an equitable advertising ecosystem.
Through GAMEE AdNetwork, users are rewarded for interacting with advertisements, earning in-game rewards and other benefits.
The platform aims to expand in 2025 with advanced tools and automation, welcoming new partners and audiences while introducing tokenised ad space and a permissionless on-chain marketplace.
Core principles of GAMEE AdNetwork
- Community ownership: Ad spaces are tokenised as NFTs, giving GMEE token holders real ownership and participation in the ecosystem.
- Quality and reputation: A user reputation system tracks on-chain activity, rewarding engagement and enabling precise user segmentation for advertisers.
- Performance-driven: Advertisers only pay for completed user actions, ensuring measurable outcomes for campaigns.
- User-centric engagement: Users earn rewards for ad interactions, creating an incentivised and enjoyable advertising experience.
CEO of GAMEE Martin Zakovec said: "We're introducing one of the first tokenised ad networks, allowing users to have a real stake in GAMEE AdNetwork in return for helping to grow the network.
“This reimagines how advertising value is distributed in the Web3 era."
Proven success and partnerships
GAMEE AdNetwork has already demonstrated its potential, delivering 300,000 new users to Bitget in three days and activating 280,000 Moca IDs in eight days.
Campaigns with JetTon, OKX Racer and Forbes have also been successful.
The GMEE token serves as the ecosystem’s backbone, enabling advertisers to purchase ad space, community members to trade tokenised ad NFTs, and publishers to monetise their ad inventory. All transactions on the platform are conducted using GMEE.
Strategic partnerships with tech providers like DAT, TONAI, and AdsGram, alongside premium inventory from platforms including Gala Games, CoinGecko, and PlayEmber, position the network for rapid scalability.
GAMEE co-founder and chairman Bozena Rezab said: "We’re seeding the GAMEE AdNetwork with an established audience of over 100 million registered users, creating immediate value for advertisers while building toward our vision of a fully decentralised advertising ecosystem."
About GAMEE
Founded in 2015 and acquired by Animoca Brands in 2020, GAMEE is a high-engagement mobile gaming platform focused on onboarding mass audiences to Web3.
It has delivered over 10 billion gameplay sessions, partnered with over 40 Web3 communities, and onboarded 4 million wallets into the TON ecosystem.