Animoca Brands Corporation Ltd has partnered with Automobili Lamborghini, collaborating to create new digital automotive assets.
The partnership will seek to combine both company’s strengths, leveraging Animoca Brands’ experience with digital technologies and Web3 ecosystems and Lamborghini’s wide fan and customer base.
Design and development studio Gravitaslabs and Animoca Brand’s ecosystem Motorverse have been selected as exclusive partners for the deal.
The Motorverse hosts digital vehicles, racing games and motorsport culture.
Iconic luxury sports car
Lamborghini is one of the most well-known luxury sports car brands, an iconic name in the industry with a large fan following.
The brand will be promoted by Gravitaslabs, a technology company operating an interactive marketing platform used by brands to build Web3 audiences and presence.
The company offers access to blockchain technology, NFTs and digital products and gamified eCommerce solutions, which will be married with Animoca Brand’s Motorverse.
The company has designed Motorverse as a community for digital vehicles, racing games and motorsports where automobile and motorcycle enthusiasts, motorsport fans, and gamers can collect and trade officially licensed digital vehicles, play, and compete in a growing range of racing games.