Animoca Brands Corporation Ltd membership network project Mocaverse has entered into various partnership agreements to enable the strategic expansion of Mocaverse Partner Network in the South Korean market.
These agreements aim to bridge, integrate and export Korean Web3 culture through a multi-partner activation plan in key sectors including K-pop, digital IP, GameFi and others.
Mocaverse, the marquee growth network with an interoperable infrastructure layer of account, identity, reputation and PointFi systems seeded by Animoca Brands, said the activation plan would begin this week.
Partnerships
Through Moca ID, Mocaverse’s on-chain identity system for Web3 gaming, culture and entertainment, holders will be able to access a curated catalogue of experiences provided in partnership with some of Korea’s biggest brands.
These include Cube Entertainment, digital IP platform IPX (formerly LINE Friends), leading Korean Web3 gaming studios Planetarium Labs (creator of Nine Chronicles M) and Gomble Games (mobile game powerhouse), and Bellygom, the flagship NFT initiative launched by LOTTE Group (Daehong Communication), South Korea’s fifth-largest conglomerate, with operations in manufacturing, hotels and e-commerce.
By engaging in co-branded social IP activations and cross-program points swap missions with Mocaverse’s partners in South Korea, holders of Moca NFTs and Moca IDs will be able to immerse themselves in a series of well-crafted Web3 games and experiences while earning exclusive rewards and Realm Points, the PointFi system powering the Moca ID ecosystem.
Creative collaborations will include a (G)I-DLE x Mocaverse mashup video based on (G)I-DLE’s hit song ‘Queencard’ and a phygital cross-over with LINE Friends collection to engage fans and onboard more retail users to Web3.
“Powerful opportunities”
Animoca Brands chief business officer Alan Lau said: “Mocaverse is the hub of culture and entertainment in Web3, and we’re excited to bring our expertise across industries as South Korea becomes one of our core markets to watch in 2024.
“We see powerful opportunities for cross-project co-creation and celebrity-fan interaction.”
A Cube Entertainment representative said: “Fan engagement is always on top of our minds, and working with Mocaverse through Moca ID opens up different unique and meaningful ways to engage with our fans. Excited for what’s to come in the future!”
Daehong Communication head of Web3 Business Samuel Kang said: “Loyalty has been a core pillar at Daehong Communication's Web3.0 project, and we’re excited to partner with Mocaverse to expand the loyalty program to the Web3 space.
"This partnership not only will grant Web3 users access to Web2 benefits and rewards through a collaborative point swap program with the Mocaverse PointFi ecosystem but will also introduce exciting Web3 experiences to the existing community."