Animoca Brands Corporation Ltd has formed a strategic collaboration with Thai-based T&B Media Global to cooperate on a multi-tiered engagement involving cross-promotion of NFTs, Web3 and network capabilities across its platforms.
The first phase of the collaboration will involve a cross-promotion between Animoca's flagship NFT project Mocaverse and T&B’s ecosystem and NFT collection Mittaria, leveraging their communities and marketing channels to increase their reach and raise awareness.
Additionally, Animoca Brands and T&B will explore opportunities on LightLink, a high-performance, secure and scalable network built on Ethereum, to strengthen their respective capabilities and drive the adoption of digital property rights around the world.
Furthermore, the partnership also aims to identify additional areas of cooperation within both companies’ extensive networks and ecosystems.
Open metaverse
Animoca co-founder and executive chairman Yat Siu said: “By intertwining the ecosystems of T&B Media Global’s Mittaria and our own Mocaverse, we are not just expanding the reach of our respective NFT collections but also exploring a new level of interoperability that will enhance the user experience across multiple platforms.
“The open metaverse offers the opportunity to redefine digital property rights and gaming experiences, and this partnership is another step toward that future.”
About Mittaria
Mittaria is an innovative Web3 ecosystem that is pioneering a revolution in the NFT, metaverse and gaming industries.
Its primary focus is to become the home of animation, built with the explicit purpose of empowering creators and delivering a unique, immersive and engaging experience to users through its comprehensive Ecosystem Strategy and diverse Utility offerings.
Mittaria is a licensed NFT manufacturer that excels in the market by creating and selling NFTs to enthusiastic buyers.
T&B Media Global founder and CEO Dr Jwanwat Ahriyavraromp said: "T&B Media Global has already partnered with The Sandbox, and today’s partnership with The Sandbox’s parent company Animoca Brands marks an expansion of our growing relationship.
“By joining forces we are taking a major step towards establishing a network of interoperable Web3 capabilities that offer users seamless and immersive experiences across multiple platforms."