Animoca Brands Corporation Ltd has made a strategic investment in web3 company Cool Cats Group LLC that will enable the investee to pursue its mission to become a robust media and content company and one of the largest global non-fungible token (NFT) brands.
The partnership was built on a long-standing relationship between Cool Cats executive chair Ken Cron and Animoca Brands co-founder and executive chair Yat Siu.
“Yat is one of web3’s foremost thought leaders and he has built one of the most important companies in the industry,” Cron said.
“Working more closely with Animoca Brands will bring tremendous value to Cool Cats and its community. Our new CEO Stephen Teglas and the entire Cool Cats team couldn’t be more excited to get started.”
“The next frontier of gaming”
Cool Cats is a collection of 9,999 randomly generated and stylistically curated NFTs that exist on the Ethereum Blockchain.
Beyond characters, comics, games, apps, merchandise and animations, Cool Cats claims to deliver inclusive, impactful, community-driven content through immersive storytelling.
“Cool Cats is a leading example of metaverse native IP based on the principle of decentralised ownership,” said Yat Siu.
“Ken is one of the most experienced gaming and media executives in the world, and it has been my pleasure to have him as an advisor to Animoca Brands’ Board of Directors for the past two years.
“Our belief in what the Cool Cats team has built, along with our commitment to the NFT space – which we believe will unlock the next frontier of gaming – could not be stronger.”
Cool Cats recently partnered with GAMEE, an Animoca Brands subsidiary, giving their customers access to exclusive NFT claims, raffles and community giveaways.
“We’re thrilled to work more closely with Animoca Brands and tap into their deep gaming expertise to open up new immersive experiences for the Cool Cats community,” said Cool Cats CEO Stephen Teglas.
“Many within our community already enjoy Animoca Brands’ properties and we can’t wait for Cool Cats holders to realise the value of our deepened relationship with Animoca Brands.
“We look forward to sharing announcements over the coming weeks and months as we roll out our partnership.”