Animoca Brands Corporation Ltd along with Animoca Brands Japan, San FranTokyo and MyAnimeList are launch partners of Anime Foundation, a community-owned cultural protocol for anime and manga spanning Web2 and Web3.
This partnership will create new opportunities and experiences for fans, creators, studios, IP holders, and anime and manga inspired projects and brands worldwide.
MyAnimeList investment
The collaboration follows Animoca Brands Japan’s JPY¥300 million strategic investment into MyAnimeList, the world's largest anime and manga community site and database, with 16 million registered members.
In conjunction, Anime Foundation will form a strategic alliance with Mocaverse, the marquee growth network featuring an interoperable infrastructure layer of Account, Identity, Reputation and PointFi systems seeded by Animoca Brands.
This alliance will leverage Mocaverse’s recently announced Realm Network interoperable SDK to launch Anime ID, a decentralized identifier (DID) and reputation layer to facilitate onboarding to the Web3 ecosystem.
Industry bridge
Anime Foundation will serve as a bridge between traditional anime and manga industry and Web3-native communities with the goals to enhance fan experiences and empower global anime and manga culture.
Anime ID will be central to Anime Foundation’s work to provide new monetization models and community-building initiatives based on blockchain technology.
The vision behind the foundation is a future where anime and manga creators have more opportunities to create and be rewarded for content, distribution is more effective and fans have greater access to exclusive content and ownership opportunities in a thriving global anime and manga community.
Four partners
The four launch partners are uniquely positioned to contribute to this vision - MyAnimeList and Animoca Brands Japan will leverage their strong industry networks and deep community engagement to attract talent and expertise from the traditional anime and manga industry while Animoca Brands and San FranTokyo will leverage their broad Web3 ecosystems and blockchain technologies and infrastructure to unlock new fan engagement opportunities.
Working with Mocaverse, Anime Foundation will launch Anime ID to enable fans to claim their unique on-chain Anime IDs, which will allow them to explore, contribute and curate their anime profiles and reputation, with more functionalities to be added over time.
Thanks to the interoperable infrastructure SDK of the Account system behind Mocaverse’s Realm Network, Anime ID will share the same single login as other Realm IDs, such as Moca ID, allowing community members to customize their unique digital identity domain names.
Anime ID users will be able to access various Web3 experiences including GameFi, SocialFi, IP content, and more, all powered by the Moca Network, which includes Mocaverse partners as well as Animoca Brands and various Web3 projects from its large portfolio of investments.
Anime ID users can also earn Realm Points, the semi-permissionless loyalty points of Moca ID, as they engage and contribute.
“Strong potential”
Animoca Brands co-founder and executive chairman Yat Siu said: “We are thrilled to be a launch partner of Anime Foundation, which we envision as the spearhead to champion anime culture globally.
"Anime Foundation has strong potential to establish itself as a major universal network of on-chain identity, experiences and economies.
"Rather than focusing on just a few IPs or brands, the foundation will spur the development of a comprehensive and inclusive anime-verse, a Web3-powered ecosystem for on-chain anime and manga culture based on powerful network effects and digital property rights.”