Wayfair CFO Kate Gulliver sells $539,290 in stock

Published 08/01/2025, 12:22 pm
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Wayfair Inc . (NYSE:W) Chief Financial Officer and Chief Administrative Officer Kate Gulliver recently reported selling shares of the company's Class A common stock. According to a filing with the Securities and Exchange Commission, Gulliver sold a total of 11,728 shares in transactions that took place on January 3 and January 6, 2025. The stock, which InvestingPro data shows has fallen about 18% over the past year, currently trades at $46.04 with a market capitalization of approximately $5.8 billion.

The sales were executed at prices ranging from $44.87 to $47.48 per share, amounting to a total value of approximately $539,290. These transactions were part of a mandatory sale to cover tax obligations related to the vesting of restricted stock units, as per Wayfair's policies. Following these transactions, Gulliver retains direct ownership of 124,210 shares of Wayfair stock. InvestingPro analysis indicates the stock's significant volatility, with a beta of 3.43, while analysts maintain a moderate buy consensus with price targets ranging from $40 to $100. Get access to 6 more exclusive ProTips and comprehensive analysis with an InvestingPro subscription.

In other recent news, Loop Capital has revised its shares price target for Wayfair from $50 to $55, maintaining a Hold rating. This change comes despite a decrease in Wayfair's fiscal year 2025 Adjusted EBITDA forecast. The firm has also modified its sales growth expectations for the upcoming year from 1% to 2%, predicting a boost in home-related sales due to lower interest rates. Wayfair's revenue currently stands at $11.84 billion, with a decline of 1.22% over the last twelve months, and a 2% decrease in net revenue for the third quarter.

Bernstein, on the other hand, has kept a Market Perform rating on Wayfair's shares following the company's third-quarter performance, which showed a slight 2% decline in revenue. The company's fourth-quarter guidance indicates a low single-digit decline, with adjusted EBITDA margins projected between 2-4%. Wayfair's financial health score is rated as "FAIR" by InvestingPro, and the company plans to increase advertising expenses to between 12-13% of revenue.

Finally, according to KeyBanc Capital Markets, Wayfair is successfully improving its EBITDA and capturing market share, despite industry headwinds. The company is expected to see a low single-digit decline in sales for the fourth quarter but remains committed to investing in pricing and marketing efforts to secure additional market share. KeyBanc has maintained its Sector Weight rating on Wayfair amidst these developments.

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