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Porsche to integrate Google Maps, Assistance into future cars

Published Oct 31, 2023 21:41
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© Reuters. FILE PHOTO: A Porsche logo is seen on a vehicle displayed during an event a day ahead of the official opening of the 2023 Munich Auto Show IAA Mobility, in Munich, Germany, September 4, 2023. REUTERS/Angelika Warmuth
 
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BERLIN (Reuters) -Porsche will integrate Google (NASDAQ:GOOGL) Maps, Google Assistance and other apps from Google Play into its future cars, it said on Monday.

The move marks a shift from Porsche (ETR:P911_p)'s previous reluctance to use Google software, reported by Manager Magazin, because Google asked for too much data to be shared.

However, CFO Lutz Meschke said in October that Porsche was in talks with both Google and Apple (NASDAQ:AAPL), as well as Baidu (NASDAQ:BIDU), Tencent and Alibaba (NYSE:BABA) in China for automated driving and infotainment technology.

Volkswagen (ETR:VOWG_p)'s software unit Cariad will remain the technological backbone of the information and entertainment system, Cariad added in a separate statement, providing the ability to integrate systems from different partners depending on the region.

Carmakers including General Motors (NYSE:GM), Renault (EPA:RENA), Nissan and Ford use embedded Google technology in their vehicles via a Google Automotive Services (GAS) package, offering features like Google Maps, Google Assistant and other applications.

Porsche to integrate Google Maps, Assistance into future cars
 

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