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Cineverse integrates LiveRamp solution to boost ad personalization

Published 04/09/2024, 11:26 pm

CNVS
0.76%

LOS ANGELES - Cineverse Corp. (NASDAQ: CNVS), a key player in streaming technology and entertainment, announced the integration of LiveRamp's Authenticated Traffic Solution (ATS) into its Matchpoint™ platform. This development, revealed on September 4, 2024, enables advertisers using Cineverse's services to more effectively use first-party data while ensuring user privacy.

LiveRamp's ATS provides a cookieless way for advertisers to recognize users across different platforms, enhancing their ability to personalize and measure advertising efforts without compromising personal data. The solution operates on LiveRamp's pseudonymous identifier, RampID, which allows for secure activation of first-party data.

Pete Erickson, Head of Publisher Development at LiveRamp, emphasized that this collaboration with Cineverse offers advertisers the ability to reach more valuable audiences and creates opportunities for new partnerships. Terry City, Cineverse's Senior Vice President of Direct Ad Sales, highlighted the privacy-centric benefits of the integration, stating that it allows brands to engage with Cineverse users without exposing personally identifiable information (PII).

Cineverse's adoption of LiveRamp's ATS is part of its ongoing commitment to technological innovation, focusing on the interests of fans, partner platforms, and advertisers. The company's Matchpoint™ platform is designed to provide a comprehensive over-the-top (OTT) solution for content distribution, offering a competitive edge in terms of speed and cost without sacrificing quality.

Cineverse reaches over 150 million unique viewers monthly, distributing a vast array of content, including 70,000 premium films, series, and podcasts. The company's advanced technology has positioned it as a significant force in the future of entertainment.

The integration of LiveRamp's ATS into Cineverse's advertising solutions is a strategic move that promises to enhance the ad personalization process while maintaining user privacy. This announcement is based on a press release statement from Cineverse Corp.

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In other recent news, Cineverse Corp. has been busy with significant developments. The company has successfully extended its loan agreement with East West Bank, adjusting the maturity date to September 15, 2025, thereby ensuring continued financial flexibility. On the earnings front, the company's Podcast Network has recorded a 49% revenue increase and aims to boost monthly downloads and streams to over 20 million by the fiscal year end.

Cineverse Corp. has also regained compliance with Nasdaq Listing Rules, concluding a period of oversight. In a landmark partnership, Cineverse has joined forces with deep-tech startup XL8, integrating AI-powered captioning and localization capabilities into its Matchpoint platform. This collaboration is expected to streamline the process of captioning and localizing large content libraries, reducing costs and enhancing accessibility.

In addition, the company has entered a co-financing partnership with BondIt Media Capital for the production, acquisition, and distribution of North American film projects, starting with "Terrifier 3". Lastly, Cineverse has extended its partnership with Konami Cross Media NY, Inc., ensuring continued distribution of the widely recognized anime series Yu-Gi-Oh! These are the recent developments from Cineverse Corp.

InvestingPro Insights

In the wake of Cineverse Corp.'s (NASDAQ: CNVS) latest strategic move to integrate LiveRamp's ATS into its Matchpoint™ platform, a glance at the company's financials and market performance is telling. With a market capitalization of $12.54 million, Cineverse is navigating the competitive streaming technology landscape with a focus on innovation and user privacy.

InvestingPro data reveals that Cineverse is trading at a low Price / Book multiple of 0.46 as of the last twelve months leading up to Q1 2025, suggesting that the market may be undervaluing the company's assets relative to its share price. This aligns with one of the InvestingPro Tips, indicating that Cineverse's stock is trading at a low revenue valuation multiple. Despite the challenges, such as a significant revenue decline of -32.84% during the same period, Cineverse is steadfast in its commitment to technological advancements and enhancing advertiser capabilities.

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Another InvestingPro Tip highlights that Cineverse has been quickly burning through cash, which could be a point of concern for investors. This may be reflected in the company's performance over the past six months, where the stock took a notable hit, declining by -38.09%. Nonetheless, with a gross profit margin of 61.94%, Cineverse maintains a strong profit on its revenue, indicating effective cost management relative to its sales.

For readers interested in a deeper dive into the financial health and future prospects of Cineverse Corp., additional InvestingPro Tips are available, offering a comprehensive analysis of the company's performance. There are currently 10 more tips listed on InvestingPro that could provide valuable insights for potential investors.

As Cineverse continues to expand its OTT offerings and adapt to the evolving digital advertising landscape, keeping an eye on these financial metrics and market performance indicators could be key for investors looking to gauge the company's long-term viability and growth potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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