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Reddit stock rated Neutral by Baird, with growth potential sustained by user and advertiser momentum

EditorAhmed Abdulazez Abdulkadir
Published 12/12/2024, 12:32 am
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On Wednesday, Baird maintained a Neutral stance on shares of Reddit (NYSE: RDDT), but significantly raised the price target to $160 from the previous $100. The adjustment reflects the platform's continuous expansion, with Reddit showing a robust increase in both its user base and advertising revenue, evidenced by an impressive 48.7% year-over-year revenue growth.

The company is also expected to introduce a promising range of new products in the coming years. According to InvestingPro data, analyst targets for Reddit range from $85 to $200, reflecting diverse market expectations.

The analyst from Baird highlighted Reddit's performance, noting the company as a "rule of 80" stock for the current year, which could transition to a "rule of 60" stock in the following year, suggesting a continuation of premium valuation multiples.

The optimism is backed by Reddit's potential to sustain its high growth trajectory, which could justify these multiples. InvestingPro analysis reveals an exceptional gross profit margin of 89.25% and strong financial health indicators, with 15 additional ProTips available to subscribers.

Baird's positive outlook is further supported by projections of a compound annual growth rate (CAGR) of 25% over a five-year period and a 35% growth in margins. These figures are seen as reasonable, with the possibility of reaching a price target of around $200 if the company exceeds these growth expectations.

The firm's fourth-quarter checks have returned favorable results, and a survey among advertisers indicates a strong interest in Reddit's platform. This suggests that there may be an upward trend in the near-term financial expectations for the company.

The analyst concluded with a recognition of Reddit's potential, stating that the current growth in users and advertisers, along with the planned product pipeline for 2025/26, positions the company for continued success and possibly even greater achievements than currently forecasted.

In other recent news, Reddit has been in the limelight due to impressive earnings results and optimistic analyst projections.

Reddit showed a significant increase in total revenue, with a 68% rise and a 56% increase in advertising revenue. Morgan Stanley (NYSE:MS) upgraded the social media company's stock from Equalweight to Overweight and set a new price target of $200. The firm also anticipates a 35% growth in U.S. advertising revenue for Reddit between 2024 and 2027.

Analyst firms including Loop Capital, Piper Sandler, Citi, B.Riley, and JMP Securities have upgraded their price targets for Reddit, acknowledging the company's strong performance. Loop Capital raised its price target on Reddit shares to $180, maintaining a Buy rating. Piper Sandler adjusted its outlook on Reddit, increasing the price target to $150 while maintaining an Overweight rating on the shares.

However, Reddit recently encountered a major outage affecting thousands of users, following a software bug fix. The company has not yet released a statement regarding the cause of the outage or the measures being taken to resolve the issue. Despite this setback, these recent developments underscore the positive outlook for Reddit's continued growth and financial success.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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