Rockers Express Disbelief Over Workday (NASDAQ:WDAY) and the Corporate World Continuing to Call Each Other "Rock Stars"
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9256951-workday-global-rock-star-campaign-gwen-stefani-travis-barker-billy-idol/
With a touch of humor, the commercials depict the difference between true "rock stars" and office worker "wannabes," with Stefani pointing out she is a multi-platinum artist, Barker demonstrating his impressive talent on the drums, and Idol showing us that real rockers wear distressed black leather, metallic jackets, and studded accessories.
Superstar
Punk rock icon
Legendary drummer
Who's the Real "Rock Star?"
While Workday supports these Rock & Roll icons in vocalizing their perspectives, the company respectfully disagrees with the fact that corporate rock stars aren't real rock stars. Workday provides cutting edge tools built with AI at the core to help businesses around the world manage their people and money and move forever forward.
"While these rock icons might not consider us to be rock stars in the traditional sense, our customers around the world are the true rock stars of business and we want to celebrate that," said Emma Chalwin, chief marketing officer, Workday. "We're bringing that to life in the next wave of this multi-channel campaign with amazing talent, humor, and a bold, new edge aligned with what everyone loves about the Workday brand. We're excited to show the world how Workday rocks the future of work."
For more information and to view Workday's new commercials, please visit:
- Workday YouTube, "We're All Rock Stars."
- Workday YouTube, "Rock Responsibly."
- Workday Homepage.
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About Workday
Workday is a leading enterprise platform that helps organizations manage their most important assets “ their people and money. The Workday platform is built with AI at the core to help customers elevate people, supercharge work, and move their business forever forward. Workday is used by more than 10,000 organizations around the world and across industries “ from medium-sized businesses to more than 50% of the Fortune 500. For more information about Workday, visit workday.com.
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