Paramount Global (PARA) shares surged more than 11% on Friday, reaching their highest level since July.
The strength comes after the media report in the Deadline that David Ellison and RedBird Capital have shown interest in the company.
The news propelled Paramount to become one of best-performing members of the S&P 500 Index in early trading in New York.
Paramount shares have experienced a decline of about 3% over the course of the year.