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Value of X plummets 71% since Elon Musk's Twitter takeover and rebranding

Published 03/01/2024, 12:15 pm
Updated 03/01/2024, 12:30 pm
© Reuters Value of X plummets 71% since Elon Musk's Twitter takeover and rebranding

The value of X, the social media platform formerly known as Twitter, has dropped by 71% since its acquisition by Elon Musk, as reported by mutual fund Fidelity.

Fidelity, holding a stake in X Holdings, disclosed a significant markdown in the value of its shares since the takeover. Musk's purchase of Twitter for US$44 billion in October 2022 and subsequent renaming to X in July 2023 has led to a current valuation of some US$12.5 billion.

In the first year under Musk's leadership, the platform experienced a 15% drop in monthly users amid rising concerns over increased hate speech. Post-acquisition, X has seen substantial staffing cuts and reduced moderation.

The European Union issued a warning to Musk in September after identifying X as having the highest ratio of disinformation posts among major social media platforms.

The revised valuation by Fidelity was revealed in a disclosure that ran to the end of November last year — a period that includes the aftermath of numerous companies withdrawing advertising from X following Musk's endorsement of an antisemitic conspiracy theory. X has not yet responded to requests for comments on this matter.

Musk — currently the richest person in the world with a net worth of US$251 billion — acquired Twitter intending to “help humanity” but has since reinstated controversial figures on the platform, including former president Donald Trump and right-wing conspiracy theorist Alex Jones.

Alex Jones has recently proposed a US$55 million settlement over 10 years to the Sandy Hook families, following a Texas judge's ruling that he could not evade payment of nearly US$1.5 billion in damages through bankruptcy protection. This case revolves around Jones's false claims about the Sandy Hook school shooting, which led to harassment of the victims' families.

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Trump is currently contending with more than 90 criminal charges related to various allegations, including subversion of the 2020 election.

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