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UPDATE 1-Virgin Australia sees challenging profit outlook on key routes with Rex entry

Published 09/12/2020, 03:22 pm
Updated 09/12/2020, 03:24 pm
© Reuters.
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* Sydney-Melbourne-Brisbane triangle to be more competitive

* Virgin ramping up domestic capacity as state borders re-open

* Keeping Singapore Airlines, Etihad, Delta as partners (Adds details of route importance, CEO comments)

SYDNEY, Dec 9 (Reuters) - Virgin Australia expects the profit outlook for the Sydney-Melbourne-Brisbane triangle will be challenging for a long time as Regional Express Holdings Ltd (Rex) REX.AX enters the market, Virgin's chief executive said on Wednesday.

Rex plans to launch Sydney-Melbourne flights in March in a challenge to Qantas Airways Ltd QAN.AX and Virgin and has begun selling seats for as little as A$79 ($58.70) each way to gain customers by undercutting its rivals.

The so-called "golden triangle" of the Sydney-Melbourne, Sydney-Brisbane and Brisbane-Melbourne routes normally accounts for 40% of domestic aviation traffic.

"It is a challenging outlook for the profit pool on the triangle for a long period of time because Virgin Australia has no intent of backing off that market share either," Virgin Chief Executive Jayne Hrdlicka told a CAPA Centre for Aviation event.

"I think they (Rex) should expect it is going to be super-competitive since we are all rebuilding the market."

As states re-open borders closed due to the pandemic, Virgin and Qantas are ramping up capacity on key routes. Virgin expects to reach 60% of its pre-coronavirus domestic capacity in January, while Qantas will reach 68% by the end of December. said the outlook for international flights was less promising, due to border closures. Virgin is maintaining relationships with key partners such as Singapore Airlines Ltd SIAL.SI , Etihad Airways and Delta Air Lines Inc (NYSE:DAL) DAL.N , but has no plans to resume widebody flying for at least 18 to 24 months, she said. ($1=1.3459 Australian dollars)

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