TOKYO & SAN FRANCISCO - Unity Technologies (NYSE:U), renowned for its real-time 3D content creation tools, has entered into a partnership with Mazda Motor (OTC:MZDAY) Corporation to enhance the in-car experience for future Mazda models.
This collaboration is set to influence the human-machine interface (HMI) and graphic user interface (GUI) in vehicles slated for release from 2025 to 2027, as part of Mazda's 2030 Management Policy.
The initiative will employ Unity's Industry and Runtime solutions to streamline the integration of digital tools throughout various stages of automotive development, from design to engineering. This approach aims to minimize the need for rework and boost operational efficiency. Mazda anticipates that by incorporating applications optimized with Unity's technology into their in-car systems, they will be able to offer more engaging and intuitive functionalities to their customers.
Michihiro Imada, Mazda's Executive Officer in charge of Integrated Control System Development, emphasized the company's commitment to 'human-centric' development and the continuous enhancement of safety and convenience through intuitive operation. He also highlighted Unity's global reputation for technical excellence in the gaming industry, which Mazda believes will contribute to achieving their 'human-centric' engineering goals.
Unity has a track record of supporting the automotive industry with its real-time 3D platform over the past five years. This partnership with Mazda is not only about advancing HMI but also demonstrating how real-time 3D technology can play a role in the long-term strategic transformation of automotive manufacturers.
Jules Shumaker, Chief Revenue Officer at Unity, expressed pride in the collaboration, which aims to prioritize driver needs and provide an ultimate driving experience powered by Unity's advanced technology. The partnership is expected to result in enhanced safety features, user-friendly interfaces, immersive entertainment, and a personalized driving experience.
This collaboration is based on a press release statement.
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