For the second time this year, a new record has been set for user adoption of a consumer application.
OpenAI’s large-language app ChatGPT famously surpassed 100 million users in January after just two months in operation, making it the fastest-growing consumer app of all time.
That record has been smashed in mere days by Threads, the new social media platform from Facebook (NASDAQ:META) parent Meta Platforms Inc (NASDAQ:FB).
According to data supplied by Quiver Quantitative, which tracks Threads account numbers shown on Instagram pages, 10 million users joined Threads in the first day alone, with that number surpassing 100 million today.
Threads gained unprecedented traction since launching on Wednesday, July 10, with users flocking to what is being billed as a ‘friendlier’ alternative to Elon Musk’s Twitter app.
A rivalry has since emerged between Meta boss Mark Zuckerberg and Musk, with Musk launching legal action against Zuckerberg on grounds of intellectual property theft.
Threads also appears to have been removed from Twitter’s trending page, which Zuckerberg said was “concerning”, though his use of a laughing emoji suggests a genuine lack of concern.
Credit: Threads/@philfung
Musk took to name calling on Twitter, labelling his rival a ‘cuck’, a derogatory term for a weak or servile man.
The rapid uptake of Threads is largely down to its seamless integration with sister app Instagrams, which has over two billion users globally.
Though Threads has become extremely popular in a few short days, it remains to be see if it can surpass Twitter’s 350 million plus users.
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