Disney has emerged as the most discussed stock on social media platforms, according to research by online trading provider City Index.
The entertainment conglomerate garnered the highest number of views and videos published, as well as the most extensive usage of related hashtags on social media platforms, TikTok and Instagram.
The study focused on S&P500 companies and their visibility on social media channels and showed Disney-related content amassing 80 million views, with hashtags such as #disneystock, #disneystocks, and #disneyshares.
This statistic placed Disney at the forefront of the analysis, with 6,151 videos – the most significant number reported in the study – as social media creators delved into Disney's financial status and investment potential.
In total, there were 44,177 hashtags related to Disney stocks and shares.
The company’s share price has traded around US$85 in recent weeks, although significantly lower than its all-time high above $200 in March 2021 after California health officials confirmed theme parks would be allowed to reopen as COVID restrictions eased.
The top five
Netflix (NASDAQ:NFLX) followed Disney as the second most popular stock on social media, with over 13 million views of related videos on TikTok and Instagram.
Discussions on the global streaming service were shaped by 1,384 videos and 4,635 hashtags.
Despite shuttering its DVD rental service, the company added 5.9 million subscribers in the second quarter of 2023, with its share price currently trading at about $424.
Amazon (NASDAQ:AMZN) ranked third in the survey, with over 5.9 million video views, 17,278 hashtags and 725 videos.
The e-commerce titan reported net sales of $134.4 billion for the second quarter of 2023, and its share price has been on an upward trajectory, currently at about $138.
Social media’s fourth most popular stock was Tesla (NASDAQ:TSLA), with 739 videos and more than two million views on Tiktok and Instagram.
Its share price is currently at $218, with a market capitalisation of $685 billion, trailing Amazon's $1.4 trillion.
Walmart (NYSE:WMT) completed the top five, with its financial performance sparking over 4.7 million video views and 2,570 hashtags on social media.
Completing the top ten list was Costco (NASDAQ:COST) in sixth, Microsoft (NASDAQ:MSFT) in seventh, 3M (NYSE:MMM) in eighth, Nike (NYSE:NKE) in ninth and Starbucks (NASDAQ:SBUX) in tenth.
More than 100 million views
“This data paints a fascinating picture of which companies’ financial performance attracts the most interest, excitement and discussion on social media,” a spokesperson for City Index said, commenting on the findings.
“The companies at the top of the list are some of the biggest brands in the world, which highlights how the general public are most comfortable approaching the complex world of the stock market through the businesses and brands with which they are most familiar.
“The strong appetite for advice and guidance on trading is demonstrated by the fact that videos on the top ten companies in the list have more than 117 million views in total.
“As trading continues to become more accessible to people who aren’t working in the finance industry, and following the rise of so-called ‘meme stocks’ over the past two years, it will be interesting to see how the discussion of the best trading and investment opportunities continues to develop on social media.”