By Christiana Sciaudone
Investing.com -- Roku (NASDAQ:ROKU) jumped 15% on news it would be able to stream Peacock.
NBCUniversal reached a deal to have its service carried on Roku devices, adding potentially millions of viewers after agreeing to share advertising revenue, Bloomberg reported.
NBC had threatened to stop delivering content to Roku by Saturday morning. Terms weren’t disclosed, but Roku said the deal included “a meaningful partnership around advertising," Bloomberg said.
Earlier Monday, Rosenblatt reiterated its buy rating on Roku and $195 price target. The shares are currently trading around $185.19.
"Comcast’s latest pull of NBC TV Everywhere channels from Roku is a prime example of Roku’s strengthening gatekeeper status," analyst Mark Zgutowicz said, according to StreetInsider. "The NBC channels require a paid MVPD subscription and so won’t affect majority of Roku’s 40M+ cord cutter base."
Peacock ad rates will need to be supported by ever-increasing Roku household penetration that use the platform as their primary access point to all "TV" content, Zgutowicz said.
Roku is trading at an all-time high, with 13 buy ratings, five holds and two sells.