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Nike retains neutral rating amid brand mindshare dip

EditorNatashya Angelica
Published 10/04/2024, 04:18 am
© Reuters.
NKE
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Tuesday, Piper Sandler maintained a Neutral rating and a $98.00 price target for Nike (NYSE:NKE) shares traded on the NYSE: NKE. The firm observed that despite Nike's continued dominance as the top brand in various categories, there has been a noticeable decline in the brand's mindshare.

Specifically, in the footwear sector, Nike experienced a sequential drop in mindshare by 225 basis points (bps) and a year-over-year (y/y) decrease of 190 bps. Apparel mindshare also saw a sequential reduction of 70 bps.

The trend was more pronounced within the athletic footwear category, where Nike's mindshare among Upper-Income (UI) teens decreased by 330 bps sequentially and 510 bps y/y. Competitors such as HOKA, On Running, and New Balance have been gaining share in this space.

Moreover, the company observed a decline in mindshare among Average-Income (AI) teens in athletic footwear, with a sequential loss of 190 bps and a y/y loss of 290 bps.

Piper Sandler attributed these declines in Nike's share of mind to what they believe is a lack of product innovation from the brand. The firm's analysis suggests that Nike's recent performance in terms of brand preference and market share could be linked to its product offerings not keeping pace with consumer expectations and the innovation seen from competing brands.

The maintained price target reflects the firm's current assessment of Nike's market position and stock potential, considering the identified challenges in brand perception among key demographic groups. Nike's stock performance and market valuation will continue to be influenced by its ability to address these concerns and adapt its product strategy to regain lost mindshare.

InvestingPro Insights

For investors closely watching Nike, current real-time data provides a comprehensive picture of the company's financial health. Nike's market capitalization stands at a robust $135.84 billion, indicating its significant presence in the market.

Despite recent challenges, the company boasts a P/E ratio of 26.22, which aligns with its status as a major player in the Textiles, Apparel & Luxury Goods industry. Moreover, Nike's revenue over the last twelve months as of Q1 2023 reached $51.58 billion, a testament to its enduring appeal and market penetration.

Among the key InvestingPro Tips to consider, Nike has a track record of raising its dividend for 22 consecutive years, highlighting its commitment to shareholder returns. The stock is currently in oversold territory according to the RSI, suggesting potential for a rebound.

For investors seeking more insights, there are 14 additional InvestingPro Tips available, providing a deeper dive into Nike's financial metrics and market performance. Make sure to use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking further valuable analytics and data.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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