ATLANTA - Mercedes-Benz (OTC:MBGAF) USA (MBUSA) announced a slight increase in total sales for 2023, with 351,746 vehicles sold, marking a 0.2% rise compared to the previous year. The company experienced a notable surge in electric vehicle (EV) sales, which jumped by 248%, totaling 43,202 units and accounting for 15% of overall passenger vehicle sales for the year.
In the fourth quarter of 2023, MBUSA sold 72,313 Mercedes-Benz passenger cars and 17,701 vans, culminating in 90,014 vehicles for the quarter. The top-end vehicle segment, including high-performance Mercedes-AMG models and luxury SUVs like the GLS and the fully electric EQS SUV, saw a 15% increase in sales compared to 2022.
The core segment also performed well, with sales reaching 39,481 units in the fourth quarter, a 14% increase from the same period in 2022. The C-Class led this segment with a 25% year-over-year increase, selling 32,698 units in 2023.
However, the entry segment experienced a slight downturn, with total sales decreasing by 4% compared to 2022. Despite this, the CLA model enjoyed a 12% rise in sales, with 9,802 units sold.
Van sales also showed positive momentum, with a 14% increase in the fourth quarter and an 8% rise year-over-year, totaling 69,517 units sold in 2023. This growth comes as MBUSA prepares to launch the all-new eSprinter, its first fully electric van in North America.
Mercedes-Benz Certified Pre-Owned (MBCPO) models also saw an uptick, with a 2% increase in sales, reaching 137,518 vehicles in 2023.
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, attributes the growth to the company's strategy of expanding its top-end vehicle and EV offerings, as well as enhancing the customer experience both digitally and at physical dealerships.
The information in this article is based on a press release statement from Mercedes-Benz USA.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.