MENOMONEE FALLS, Wis. - Kohl's Corporation (NYSE: NYSE:KSS) has announced a strategic partnership with WHP Global to introduce BabiesRUs branded shops within select Kohl's stores starting in August, with a broader rollout expected in fall 2024. This initiative will see approximately 200 Kohl's locations featuring dedicated BabiesRUs sections, offering a range of baby products including gear, furniture, and activities.
The collaboration is part of Kohl's efforts to expand its customer base and cater to younger families. These new in-store shops will occupy spaces ranging from 750 to 2,500 square feet, complementing Kohl's existing baby apparel offerings. The partnership also extends to Kohls.com, where customers will find an expanded assortment of baby products and the exclusive BabiesRUs at Kohl's registry.
Kohl's CEO Tom Kingsbury highlighted the move as a means to optimize their assortment and strengthen Kohl's position as a family-centric brand. The addition of BabiesRUs shops is expected to attract new customers, including younger families, and further establish Kohl's as a trusted destination for important family milestones.
The BabiesRUs experience at Kohl's will feature products from well-known brands such as Graco (NYSE:GGG), Chicco, Boppy, Skip Hop, Delta Children, Fisher-Price, and Carter's (NYSE:CRI), alongside new brands to enhance the retailer's baby category offerings. Kohl's Rewards members will have the opportunity to earn and redeem rewards on BabiesRUs purchases both in-store and online, as well as take advantage of Kohl's Cash events.
While the press release contains forward-looking statements, these are subject to risks and uncertainties that could cause actual results to differ from projections. Kohl's, a leading omnichannel retailer, operates over 1,100 stores across 49 states and maintains a strong commitment to diversity, equity, inclusion, and environmental, social, and corporate governance.
BabiesRUs, a trusted name in parenting for over 30 years, continues to serve as a comprehensive resource for parents worldwide. WHP Global, the owner of the BabiesRUs brand, is a New York-based firm specializing in the acquisition and expansion of consumer brands. This information is based on a press release statement.
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