NEW YORK - Hempacco Co., Inc. (NASDAQ: HPCO), a company specializing in hemp-based alternatives to tobacco, has entered into a three-month media contract with New to The Street, a syndicated television brand. The partnership will feature weekly interviews with Hempacco's management on the FOX Business Network as sponsored content, focusing on the company's growth and hemp product line.
The interviews aim to provide insights into Hempacco's expansion efforts and the rising acceptance of its "Disrupting Tobacco™" products, which include hemp cigarettes that resemble traditional tobacco cigarettes but are tobacco-free. These products can be smoked in public without the typical hemp or cannabis odor.
Hempacco's product portfolio, promoted through the media series, includes brands like Real Stuff, Hemp Hop, and various smokable hemp products available at vending machines, kiosks, and retail locations, as well as online. The company has also formed joint ventures with celebrities such as Snoop Dogg, Cheech & Chong, and Rick Ross to create consumer packaged goods ranging from smokable hemp products to hemp paper, blunts, vapes, and edibles.
The interviews will also cover Hempacco's technological advancements, patents, and its latest private-label brands and partnerships, including Gumbo Gummies and WARDP Labs. New to The Street will support the campaign by sharing content on social media and streaming digital ads on the iconic Broadway Plaza Billboard above the NASDAQ Marketsite entrance.
Sandro Piancone, Co-Founder/CEO of Hempacco, expressed enthusiasm for the continued collaboration with New to The Street, highlighting the platform's effectiveness in educating viewers about Hempacco's offerings.
Manufactured in the USA at its California facility, Hempacco's intellectual property enables the production of hemp cigarettes and other hemp CBD base products. Vince Caruso, CEO/Producer of New to The Street, shared his excitement about the media series, emphasizing the alternative Hempacco provides to traditional tobacco products.
The exact dates and times for the upcoming broadcasts on the Fox Business Network will be announced in the future. This media initiative is based on a press release statement and aims to increase awareness of Hempacco's product offerings and corporate developments.
InvestingPro Insights
Hempacco Co., Inc. (NASDAQ: HPCO) has been actively engaging with consumers through its partnership with New to The Street, but a closer look at the company's financial health through InvestingPro reveals some challenges. The company's market capitalization stands at a modest $5.12 million USD, reflecting its position in the market. However, the financial data suggests Hempacco is facing significant headwinds. With a negative adjusted P/E ratio of -0.74 for the last twelve months as of Q3 2023, it indicates that the company is not currently profitable. Adding to the concern is the gross profit margin of -44.07% for the same period, which suggests that Hempacco is struggling to turn its revenue into profit.
An InvestingPro Tip highlights that Hempacco operates with a significant debt burden, which, coupled with weak gross profit margins, may impact its ability to make interest payments on debt. This is particularly concerning given that the company's short-term obligations exceed its liquid assets. Furthermore, the stock's performance has been worrying, with a price total return of -74.29% over the last year, and the stock trading near its 52-week low, which could indicate investor skepticism about the company's future prospects.
For potential investors and followers of Hempacco, these metrics and tips can provide a more comprehensive understanding of the company's financial stability and market performance. For those looking to delve deeper into Hempacco's financials, InvestingPro offers additional insights. There are a total of 17 InvestingPro Tips available, which can be accessed at https://www.investing.com/pro/HPCO. To enhance your investment research experience, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.
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