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Gap shares rise as BMO lifts price target to $18 on earnings beat

EditorBrando Bricchi
Published 09/03/2024, 04:24 am
Updated 09/03/2024, 04:24 am
© Reuters.

On Friday, Gap Inc. (NYSE:GPS) saw an increase in its price target to $18 from $14 by BMO Capital, while the firm retained a Market Perform rating on the stock. The apparel retailer reported earnings that surpassed expectations, with sales marginally outperforming and showing a year-over-year positive inflection. Gap, Banana Republic, and Athleta, some of the company's key brands, experienced lessened declines.

The improved financial performance was attributed to a stronger-than-anticipated gross margin, bolstered by merchandise margin gains. Factors contributing to this uptick included lower commodity and air freight costs, more effective promotions, and leverage from return on invested dollars (ROD). The new price target of $18 reflects roughly 12 times the projected earnings per share (EPS) for the fiscal year 2025.

Gap's recent financial results indicate a turnaround from previous struggles, with the company managing to navigate through a challenging retail environment. The reduction in costs and more strategic promotional activities have played a significant role in the company's bottom-line beat.

The analyst's comments suggest that the company's efforts to streamline operations and control expenses are yielding tangible benefits. These strategic moves are crucial as Gap Inc. works to solidify its position in the competitive apparel market.

BMO Capital's revised price target points to a cautious optimism about Gap's future performance, with the Market Perform rating indicating that the stock might perform in line with the broader market expectations. Investors and market watchers will likely keep a close eye on the company's progress as it continues to implement its business strategies.

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