LOS ANGELES - Fisker Inc. (NYSE: NYSE:FSR), an American electric vehicle manufacturer, has announced the expansion of its US dealer network by signing four dealer partners, aiming to enhance the distribution of its electric vehicles, including the Fisker Ocean SUV. The newly signed partnerships are expected to facilitate Fisker's strategic shift from direct sales to a Dealer Partnership model, which was first announced on January 4, 2024.
The company has welcomed Ourisman Fisker, Classic Fisker, and Long Island Fisker to its dealer network. These partners join Mills Automotive Group, which was the first to sign up on January 31. The collective efforts of these dealerships will see Fisker vehicles being sold in North Carolina, South Carolina, Georgia, Maryland, New York, and New Jersey across seven locations.
The Dealer Partnership model is designed to offer no-haggle pricing where permitted and aims to provide customers with superb service. It also provides larger market territories for dealer partners, mitigating concerns about local competition and aiming to create a triple win situation for customers, dealers, and Fisker.
Chairman and CEO Henrik Fisker expressed enthusiasm for the progress of the Dealer Partnership model, noting the commitment of the dealer partners to the future of electric vehicles and their communities. He emphasized that the dealer partners plan to offer top-level service and build ongoing relationships with owners of the Fisker Ocean SUV.
The Fisker Ocean SUV, currently being delivered in the US, Canada, and Europe, starts at $38,999 and boasts an EPA-estimated range of up to 360 miles. It claims to have the longest range in its class and the lowest published carbon footprint of any electric SUV. The vehicle uses recycled and bio-based materials, is produced at a carbon-neutral facility, and features rooftop solar panels that can add up to 1,500 miles of range per year under ideal conditions.
Fisker's transition to a Dealer Partnership model aligns with its asset-light business strategy, which is intended to facilitate scaling up for deliveries of the Fisker Ocean and production of future models. The company has received interest from over 250 dealers in North America and globally since announcing the strategic shift.
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