Mobivity Holdings Corp. (MFON), a marketing technology company, has reported a significant growth trajectory in the second quarter of 2024, particularly in its Connected Rewards platform. During the earnings call, President Bryce Daniels highlighted a strategic partnership with Paytronix and a 20% revenue increase in the Connected Rewards business compared to the previous quarter.
The company's audience reach expanded by 40%, and the number of active programs saw a 10% increase. Mobivity expects to shift its focus entirely to Connected Rewards by the end of Q3 2024, and the transition is anticipated to further accelerate growth.
Key Takeaways
- Mobivity's Q2 2024 earnings showcased substantial growth in its Connected Rewards platform.
- A strategic partnership with Paytronix is expected to bring thousands of customers and streamline brand integration.
- The company experienced a 20% revenue growth in Connected Rewards from Q1 2024, marking three consecutive quarters of growth.
- Audience reach expanded by 40%, and active programs increased by 10%.
- Mobivity is transitioning to focus 100% on Connected Rewards by the end of Q3 2024.
Company Outlook
- Mobivity is positioned for accelerated growth in the second half of 2024 and beyond.
- The transition to a pure-play Connected Rewards company is nearly complete.
- The company's partnership with Paytronix and a growing pipeline support a positive outlook.
Bearish Highlights
- Specific financial details on the revenue split between legacy SMS and Connected Rewards were not disclosed.
Bullish Highlights
- Mobivity's Connected Rewards demonstrated strong performance, resonating with the mobile user acquisition and retention market.
- The partnership with Paytronix and additional partnerships in the pipeline are expected to deliver material scale and results in Q3 and Q4.
Misses
- No significant misses were discussed during the call.
Q&A Highlights
- Bryce Daniels confirmed a roughly 2/3 to 1/3 revenue split between legacy SMS and Connected Rewards.
- The company is in the early stages of Connected Rewards but expects substantial revenue growth through the end of the year.
In summary, Mobivity's second quarter of 2024 has been marked by strategic advancements and growth in its Connected Rewards platform. The partnership with Paytronix and the expansion in audience reach and active programs contribute to the company's positive trajectory. As Mobivity moves towards a singular focus on Connected Rewards, it anticipates continued growth and market opportunity capture in the mobile engagement space.
InvestingPro Insights
Mobivity Holdings Corp. (MFON) has shown some interesting movements in the market and financial metrics that merit attention. According to InvestingPro data, the company's market capitalization stands at a modest 25.14M USD, reflecting its position in the market technology sector. Despite the positive news about growth in its Connected Rewards platform, the company's P/E ratio is currently negative at -2.12, suggesting that investors are cautious about the company's earnings potential. Furthermore, Mobivity's revenue for the last twelve months as of Q1 2024 was reported at 6.7M USD, with a gross profit margin of 24.93%. This margin aligns with one of the InvestingPro Tips, indicating that the company suffers from weak gross profit margins.
InvestingPro Tips for Mobivity also suggest that the company's valuation implies a poor free cash flow yield, which could be a concern for investors looking for strong cash-generating businesses. Additionally, the company does not pay a dividend to shareholders, which may influence the investment decisions of those seeking regular income from their investments.
For readers interested in a deeper dive into Mobivity's financial health and future prospects, there are additional InvestingPro Tips available on Investing.com's professional platform at https://www.investing.com/pro/MFON. These tips provide valuable insights that could help investors make more informed decisions based on the latest data and analyses.
Full transcript - MegaFon OAO (MFON) Q2 2024:
Operator: Good afternoon, everyone, and welcome to Mobivity's Second Quarter 2024 Earnings Results Call. Hosting the call today are Bryce Daniels, President and Kim Carlson, Chief Operating Officer. Before I turn the call over to management, I'd like to call everyone's attention to the company's safe harbor policy. Please note that certain statements made on this call will be forward-looking statements, which are subject to considerable risks and uncertainties. We caution you that such statements reflect the management's best judgment based on factors currently known and the actual results or events could differ materially. Please refer to the documents filed by the company from time to time with the SEC, and in particular, its most recently filed annual report on Form 10-K. Those documents contain and identify important risk factors and other information that may cause actual results to differ from those contained in the forward-looking statements. Any forward-looking statements made during this call are being made as of today August 14. If the call is replayed or reviewed after today, the information presented during this call may not contain current or accurate information. Except as required by law, the company assumes no obligation to update these forward-looking statements publicly or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if the new information becomes available in the future. This call may include non-GAAP financial measures, which require a reconciliation to the most direct comparable financial measures, which are calculated and presented in accordance with GAAP and can be found in this press release, along with our recent corporate presentation, which is also available at mobivity.com. With that said, I'd like to turn the call over to Bryce Daniels Mobivity's newly appointed President. Bryce, the floor is yours.
Bryce Daniels: Thank you, Brett and good afternoon, everyone. We appreciate you all joining us today for Mobivity's second quarter 2024 earnings conference call. For investors new to our story, Mobivity is a marketing technology company that connects brick-and-mortar brands to digital audiences and vice-versa. Our Connected Rewards platform drives valuable customers and users between in-person and digital environments in all possible channels and we generate high margin revenue from powering those interactions. I'm pleased to report that Q2 2024 was another quarter of significant growth and progress for Mobivity's Connected Rewards platform. Some key highlights from Q2 are: we announced a strategic technical integration and partnership with Paytronix, a leading provider of loyalty and payment technology to brick-and-mortar brands. Our integration and partnership make a brand integration with our platform nearly seamless. This enables us to quickly bring thousands of Paytronix customers to Mobivity which can deliver material scale in Q3 and Q4. We expect to announce similar partnerships with other premier loyalty providers in the near future. We grew revenue in our Connected Rewards business by approximately 20% compared to Q1 2024. This marks three quarters in a row of growth at that level, and we expect that to accelerate. Our audience reach expanded by about 40%, and the number of active programs increased by roughly 10%. We added a substantial number of new brands to the platform and nearly doubled our pipeline since Q1. Revenue per action taken continues to climb as our programs continue to outpace all performance measures, delivering exceptional results for both our brand and game publishing partners. I want to emphasize that we expect to be 100% focused on Connected Rewards by the end of Q3. We continued to reshape and right size our company to fit this framework. While there's still more to do, we're very pleased with the progress that we've made in transforming Mobivity. Our success continues to be driven by the simple yet powerful formula I've highlighted before. Mobivity's revenue is the product of our audience size, conversion rates and revenue per action. In Q2, we made substantial progress on all three growth levers and showed increasing results for our partners giving us even greater confidence in our continued growth trajectory. With that, I'll now hand the call over to Kim Carlson, our COO, for more details on our Q2 operational progress and outlook. Kim?
Kim Carlson: Thank you, Bryce. Mobivity's Connected Rewards platform continues to target the massive mobile user acquisition and retention market, which annually spends over $40 billion. Our performance based channel is resonating strongly in this market, as evidenced by our Q2 results. In Q2, we continue to see exceptional results from our Connected Rewards program. Though still in the early innings, the 20% quarter-over-quarter revenue growth in this segment underscores the increasing market adoption of our platform. Our partnership with Paytronix potentially opens up thousands of new customer opportunities and streamlines our integration process to many more potential product applications. This partnership is already delivering results and as we add more valuable partners, we expect to see material results in Q3 and Q4. The nearly 40% growth in our audience reach and 10% increase in active programs demonstrate the scalability of our platform. As we expand our brand partnerships and deepen our relationships with game publishers, we're creating a virtuous growth cycle that has been proven in our partnerships with national brands like Chevron (NYSE:CVX) and Marathon and has recently shown promising results for regional convenience brands like TXB and Yesway. We've leveraged these results to build our pipeline, which has almost doubled since Q1 and I'm happy to say, more robust than ever. This gives us confidence in our ability to continue scaling rapidly through the remainder of 2024 and beyond. As we progress through the year, our focus remains on optimizing our platform, expanding our partnerships and capitalizing on the vast potential in the mobile user acquisition and retention market. The transition to being 100% focused on connected rewards by the end of Q3 will further streamline our operations and accelerate our growth in this high potential segment. With that, I'll return the call to Bryce for his closing remarks.
Bryce Daniels: Thank you, Kim. In summary, Q2 represented another quarter of solid growth and strategic progress for Mobivity. The continued expansion of our Connected Rewards business, though still in the early stages, coupled with our Paytronix partnership and growing pipeline, positions us well for accelerated growth in the second half of 2024 and the coming years. Our transition to a pure-play Connected Rewards company is nearly complete and we're excited about the opportunities this focus will bring. Connected Rewards offers a powerful new approach to driving customer engagement represents a massive market opportunity and Mobivity is the best position to capture this market. As always, we direct investors to our public filings for detailed financials. Operator, please open the call for questions.
Operator: Thank you. Ladies and gentlemen, we will now begin the question-and-answer session. [Operator Instructions] And your first question comes from [Bob Berlacher].
Unidentified Analyst: I'm sorry, can you hear me now?
Bryce Daniels: Yes, we can hear you now, Bob.
Unidentified Analyst: Okay. Can you break out or give us any indication of the $1.5 million or roughly $1.5 million for the quarter, what percentage is your legacy type SMS business versus the Connected Rewards business?
Bryce Daniels: Yes. Without going into too many specifics there, we're kind of 2/3, 1/3 split at this point with our legacy through our Connected Rewards business. Still in the early innings of Connected Rewards, but we see, as we mentioned in our prepared remarks, we see positive signs of growth in all the factors that would lead to substantial revenue growth and we expect to see that grow pretty much early through the end of the year.
Operator: [Operator Instructions] And there are no further questions at this time. This concludes our question-and-answer session. I'd like to turn the conference back over to the management team for any closing remarks.
Bryce Daniels: I'd just like to say thanks, everybody for your support and we look forward to updating everybody on our continued progress through the end of the year, and thank you very much.
Operator: Ladies and gentlemen, this concludes today's conference. We thank you for participating and ask you to please disconnect your lines.
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