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Dutch Bros outlines expansion and leadership changes

EditorEmilio Ghigini
Published 09/01/2024, 12:02 am
© Reuters.
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GRANTS PASS, OR - Dutch Bros Coffee, the rapidly expanding drive-thru coffee chain, has announced several significant developments in its corporate structure and growth plans. The company has recently welcomed Jess Elmquist as the new Chief People Officer, marking the latest in a series of strategic leadership appointments.

In the past year, Dutch Bros has opened 159 new locations, bringing the total count to 831 shops. Dutch Bros has also unveiled plans to open an additional 150-165 franchised drive-thru shops throughout 2024.

The company's executive team is also undergoing a transformation. Joshua Guenser is expected to step into the role of Chief Financial Officer around February 19, bringing financial expertise to the table as Dutch Bros continues to scale its operations. Additionally, Sumitro Ghosh is slated to take on the role of President of Operations around January 15, a move that is anticipated to bolster the company's operational management.

Brian Maxwell is preparing to assume the position of Vice Chairman, pending Board approval. This transition is part of a broader realignment of the company's leadership aimed at fostering growth and innovation.

The recent developments were highlighted during a fireside chat at the ICR Conference, where Dutch Bros executives Christine Barone and Charley Jemley participated. The conference is known for bringing together business leaders and investors to discuss trends and strategies, providing a platform for Dutch Bros to share its vision and plans for the future.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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