- Chipotle is an official partner of TEKKEN 8, the biggest fighting game release of 2024
- For the first time, players can earn in-game currency with digital orders on the Chipotle app and Chipotle.com and through the Chipotle Rewards Exchange
- The TEKKEN 8 Battle Bowl, a digital menu item built for and by the TEKKEN community, will be featured on the Chipotle app and Chipotle.com for a limited time
- The 2024 Chipotle Challenger Series (CCS) will feature TEKKEN 8 as its title game. Hosted in collaboration with Sony (NYSE:SONY) Interactive Entertainment, the maker of the PlayStation ® brand of products, the event will be the first-ever sponsor-branded tournament within the PlayStation ® Tournaments ecosystem
- After eliciting massive fanfare in 2023, Chipotle will return as the presenting partner of the 2024 Evolution Championship Series (Evo) in
Las Vegas
In addition to the in-game currency offer, Chipotle is launching a new digital menu item inspired by TEKKEN™ fans, featuring TEKKEN 8 as the title game for the 2024 Chipotle Challenger Series, and serving as the presenting partner of the 2024 Evolution Championship Series (Evo).
Rewarding TEKKEN Fans Through Real Food
Starting today, Chipotle will offer TEKKEN 8 players the opportunity to earn premium in-game currency when ordering through the Chipotle app or Chipotle.com and using the promo code EWGF623 while supplies last. As a nod to the TEKKEN community, the code EWGF623 pays homage to the iconic "Electric Wind God Fist" move.
With every qualifying order placed, players will receive a code for 500 TEKKEN COINS while supplies last, allowing them to purchase various costumes and items in the official TEKKEN 8 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 500 TEKKEN COINS. Players can learn more about the TEKKEN 8 in-game currency offer by visiting: chipotle.com/TEKKEN8.
Introducing: The TEKKEN 8 Battle Bowl
During the TEKKEN World Tour Finals in January, TEKKEN gave its followers on X the opportunity to vote for the ingredients that they think should be featured in the first official TEKKEN-inspired menu item at Chipotle. After more than 38,000 votes, TEKKEN fans chose the following burrito bowl order:
- Chicken, White Rice, Black Beans, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Fajita Veggies, Cheese, and Guac.
The TEKKEN 8 Battle Bowl is available exclusively on the Chipotle app and Chipotle.com for a limited time.
2024 Chipotle Challenger Series
Chipotle's 2024 edition of its signature esports competition will be hosted in partnership with Sony Interactive Entertainment and feature TEKKEN 8 as its title game. The 2024 Chipotle Challenger Series will be the first-ever branded tournament on the PlayStation ® Tournaments platform, and the Grand Finals event will be broadcast live on the PlayStation ® esports Twitch and YouTube channels on
All eligible competitors in the Chipotle Challenger Series will earn free chips & guac from Chipotle. The two (2) winners of the Chipotle Challengers Series Grand Finals will receive Free Chipotle for a Year, a trip to Evo 2024 in
Chipotle Challenger Series prizing is subject to eligibility and additional terms and conditions. Players can learn more about the 2024 Chipotle Challenger Series at https://playst.cc/chipotle-challenger-series.
Evolution Championship Series (Evo) 2024 Presented By Chipotle
For the second consecutive year, Chipotle will serve as a presenting sponsor of the Evolution Championship Series (Evo) in
"The amazing reception we received from the Fighting Game Community in 2023, notably Evo attendees cheering for our ads when they aired during the competition, has inspired us to double down on our investment in FGC," said
AVAILABLE WHILE SUPPLIES LAST. Beginning on 4/8/24, up to the first 20,000 people who purchase a regular-priced entrée item through the Chipotle app or Chipotle.com using the promo code "EWGF623" at digital checkout will receive one (1) code ("Code") redeemable for 500 TEKKEN Coins in TEKKEN 8. Codes are only redeemable on PlayStation 5 and Xbox Series X|S. Promotion ends the earlier of
From
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,400 restaurants as of
About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC,¯online, and mobile¯platforms. The company is known for creating many of the industry's beloved classic franchises such as PAC-MAN ®, GALAGA ®, TEKKEN ®, SOULCALIBUR ®, and ACE COMBAT ®, and publishing the critically acclaimed DARK SOULS™¯series¯and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE ®. Bandai Namco Entertainment America Inc. is headquartered in
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