(Adds dropped word "quarterly" in headline)
Oct 12 (Reuters) - Michael Hill International Ltd MHJ.AX :
* SAME STORE SALES DOWN BY 11 PERCENT FOR THREE MONTHS ENDED SEPTEMBER 30
* REDUCTION IN SAME STORE SALES PARTLY ATTRIBUTABLE TO UNDERESTIMATING MARKETING & PROMOTIONAL ACTIVITIES REQUIRED
* GROUP REVENUE FROM CONT OPS DECLINED 8.8 PCT FOR THREE MONTHS ENDED SEPT 30