Animoca Brands Corporation Ltd has signed a memorandum of understanding (MoU) with Tiger Research, a research and GTM (go-to-market) advisory firm for a strategic partnership to augment business and marketing endeavours with Web3 entities in South Korea.
The two companies will explore collaboration opportunities to mutually facilitate and enhance their business development and marketing efforts in South Korea.
The partnership is expected to enhance Animoca Brands' business development and marketing strategies in the dynamic Web3 community of South Korea.
By tapping into Tiger Research's extensive network and its industry insights, both companies anticipate a significant expansion of their influence in this rapidly evolving domain.
Harnessing combined expertise
The partnership will involve a deeper commitment to thought leadership, as both companies are planning to co-author research papers and articles on subjects including Web3 gaming and decentralized education.
Harnessing the combined expertise of Tiger Research and Animoca Brands, these endeavours will offer fresh insights into blockchain, digital assets, and Web3 gaming.
Animoca Brands co-founder and executive chairman Yat Siu said: "Teaming up with Tiger Research is a timely move for Animoca Brands.
“As we delve deeper into various fields such as digital entertainment and education, the value of insights from research-centric initiatives cannot be overstated.
“This alliance will strengthen our foothold in South Korea and also place even greater emphasis on innovation and research in Web3 and the open metaverse."
Tiger Research CEO Daniel Kim said: "Our partnership with Animoca Brands reaffirms our conviction in the transformative potential of Web3 technologies, with Asia positioned at the forefront of this revolution. Together, we're poised to make a significant impact on the Korean Web3 scene."