Animoca Brands Corporation Ltd has teamed up with LightLink, an Ethereum Layer 2 blockchain, in a strategic partnership designed to integrate LightLink's technology into selected Animoca Brands projects.
When a transaction is made on the Ethereum blockchain, users are required to pay transaction fees called ‘gas fees’.
LightLink offers a subscription to businesses that allows their applications to operate gas-free, offering users a chance to participate in a public blockchain ecosystem without owning any tokens or having to pay any gas fees.
“A frictionless Web3 world”
“LightLink is already collaborating with our portfolio companies Grapes and The Red Village, and this new partnership will take us one step closer toward a frictionless Web3 world,” Animoca Brands co-founder and executive chair Yat Sui said.
“LightLink’s gasless transactions can help broader adoption, aligning with our vision to decentralise the digital landscape and make blockchain benefits universally accessible.”
LightLink claims its technology simplifies the Web3 development process, providing functionalities such as non-fungible token (NFT) ticket issuance without the need for a native token and the transfer of gaming assets without gas fees.
According to LightLink, their service is being used by more than 25 partners, including Animoca Brands partners Grapes and The Red Village.
Furthermore, it is reportedly being incorporated into Translucia, a venture valued at US$300 million, undertaken by MQDC and T&B Media Global, which are a part of the C.P. Group family business in Asia.
“It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world,” LightLink CEO and co-founder Roy Hui said.
“This partnership marks a pivotal step in integrating blockchain into the daily lives of millions.”