Animoca Brands Corporation Ltd is partnering with Hooked Protocol to innovate edutainment practices and trends, enrich Web3 industry ecosystem diversities and boost mass adoption of Web3 infrastructure among billions of Web2 internet users.
Hooked, an immersive edutainment network focusing on Web3 mass adoption, already showcases the significant possibilities of a gamified open learning network in Web3-enabled education through its products and community of more than 3 million monthly users.
By combining the network of IPs of Animoca Brands and the cutting-edge AIGC (AI-generated content) technology of Hooked, the two companies will work to provide innovative Web3 experiences and educational entertainment content.
Fostering adoption of Web3
This new partnership aims to foster mass adoption of Web3 through innovative edutainment content.
Animoca Brands, which is advancing digital property rights for gaming and the metaverse, and Hooked will target the billions of Internet users who have not yet interacted with Web3 technologies by offering easily accessible Web3 knowledge based on popular IP content.
Animoca Brands’ co-founder and chairman Yat Siu said, "Partnering with Hooked Protocol represents an exciting opportunity to create new value and advance our ecosystem development, leveraging AI and Web3 infrastructure to enhance digital content and educational experiences for our users."
Combining areas of expertise
The collaboration will reinforce cooperative efforts to onboard users to Web3 by educating and informing the public about Web3 through innovations in edutainment experiences, such as gamified products and other diversified Web3 learning content.
It will do so by combining Animoca Brands’ extensive portfolio of IPs, content and platform ecosystem resources with Hooked's industry-leading Web3 community, influence, consumer product expertise and AI-powered solutions.
“An exciting opportunity”
Hooked’s founder and CEO Jason Y said, "Collaborating with Animoca Brands presents an exciting opportunity for Hooked to further strengthen our position as a leading Web3 gamified social learning platform and immersive edutainment network.
"We are thrilled to partner with a company that is renowned for creating and delivering exceptional IPs and contents and look forward to leveraging their rich library to expand our offerings and enhance the experience for our users," he added.