Animoca Brands Corporation Ltd's interests Gryfyn and Animoca Japan have teamed with Honda Motors to enhance fan engagement across Honda's various motorsport initiatives and communities.
The collaboration will leverage blockchain technology and Gryfyn's secure wallet platform to create unique and interactive experiences for fans, starting with the Honda Indy 200 at Mid-Ohio this July.
Gryfyn, a joint venture between Animoca Brands and Hex Trust, offers a custodial crypto wallet that enables users to securely access digital experiences, manage digital assets and connect with their favourite brands.
Animoca Brands Japan, a strategic subsidiary of Animoca Brands, is a prominent player in digital entertainment, blockchain and gamification.
Revolutionise fan engagement
The partnership will enhance motorsport experiences for Honda fans by offering exclusive digital and physical prizes through an innovative fan engagement program.
Fans at Indy 200 can look forward to a 'fun activation' through which they will be able to receive free Honda merchandise and gifts.
Gryfyn, Animoca Brands Japan and Honda will focus on the partnership's potential to revolutionise fan engagement across Honda's various motorsport initiatives and communities.