Animoca Brands Ltd strategic subsidiary Animoca Brands Japan has partnered with Apas Port Inc. to introduce Cryptoys, a digital toy platform developed by OnChain Studios that will deliver a new toy experience to Japanese collectors.
Cryptoys are high-quality digital toys that combine toys and entertainment to create an expansive entertainment universe for collectors, redefining the way we think about the word “play”.
Cryptoys have their own unique line of characters known as Zoo-F-O Escape™, as well as beloved characters from Star Wars™, Mickey and Friends™, and Masters of the Universe™, offering collectors a next-generation experience regardless of age.
As partners in Japan, Animoca Brands Japan and Apas Port will develop various activities to promote and communicate the appeal of this new form of experience.
"Tremendous interest" in Cryptoys
OnChain Studio CEO Will Weinraub said: “We've seen tremendous interest in Cryptoys from Japan and throughout the region overall. Through this partnership, we're excited to expand the Cryptoys brand into Japan and connect with collectors directly. We have many new activations launching in the coming months, and we can't wait to introduce those to Japanese collectors.”
Animoca Brands Japan CEO Daisuke Iwase said: “We are delighted that, together with our partners, Animoca Brands has the opportunity to introduce the attractiveness of Web3 through digital toys featuring characters widely loved in Japan.
“As a Web3 leading company leveraging cutting-edge concepts and technology, we aspire to not only cater to pioneering users but also to spread joy and excitement to those who have yet to experience this world.”
Apas Port CEO Daisuke Sasaki said: “I am very excited to support the expansion of Cryptoys in Asia in collaboration with Animoca Brands Japan, who with its parent company Animoca Brands provides strong support for the advancement of Web3.
“We believe we can create moments that resonate with the world by leveraging Web3 technology and a co-created community. Together we will promote the appeal of Cryptoys' digital toys as part of our vision for the future of play in the Asian market.”
Cryptoys unboxing
The Cryptoys experience begins by opening a blind-pack cube on the Cryptoys platform, then opening a blister pack and starting a digital collection. The unboxing environments are an immersive 3D animated experience, tailored to brands and character lines that are both familiar and new.
Fans can choose to keep their toys in mint condition or unwrap them to watch as their characters animate and transform into spectacular toys with large personalities ready to show off their moves.